14 Oct 2016
Digital Vs Print: How Different Are Mail and Email?
In a time where digital communications are rapidly increasing, we decided to look in to how email really compares to mail. Have you ever wondered how many more emails than letters we send? What about how much value each medium holds, or how many people take action as a result of a mail or email...
11 Oct 2016
ICO launch new privacy noticesâ code of practice
ICO warn that transparency and accountability are fundamental to the success of the digital economy
10 Oct 2016
Providing Support in an Online World
Online tools have made many marketing services available to a huge amount of companies who couldn't previously afford such services but simply providing the service online is not good enough - customers still need a helping hand and need to know that expert help is available when required.
10 Oct 2016
Marketing technology: are we talking your language?
When one data marketing solution, to the non-tech expert, looks very much like the next, what is the deciding factor in choosing the right data marketing partner for you?
10 Oct 2016
Introducing the Fastest Colour Variable Inkjet Printer for more personal, better use of data & improved ROI
The wait is over: the Xerox® Trivor™ 2400 inkjet printer is here … and it’s going to change the way you do direct mail printing
26 Sep 2016
Ford Dealer making the most of Hello Market
A major West Yorkshire Ford dealer has seen a 20% increase in enquiries after teaming up with Hello Market - the online, digital, direct mail platform.
24 Sep 2016
Testing Email Campaigns for Higher ROI in Direct Mail
Email campaign results and testing will aid predictability in direct mail, helping you generate up to 10% response rates.
22 Sep 2016
5 Tips to Achieve Lean Direct Mail
Direct mail waste leads to poorer response rates, unhappy customers and increased overall campaign costs. Lean direct mail is a systematic process to reduce waste and increase results and ROI for mail campaigns.
21 Sep 2016
How many of your customers are vulnerable?
Any customer can be vulnerable according to the new whitepaper from the DMA's vulnerable consumer taskforce, and companies will benefit by treating these customers appropriately