04 Nov 2016
Will the agency of the future be a newsroom?
There is much talk about the agency of the future, with competing visions, approaches to data, to clients, to sweets in the lobby. But could be agency of the future be more like a newsroom? Read on for the week in advertising and marketing, including Facebook's bumper quarter.
02 Nov 2016
Romax Marketing set to grow with Imprint DM system
Romax Marketing has chosen a Management Information System (MIS) from Imprint-MIS as it looks to capitalise on growth opportunities.
01 Nov 2016
So much for the myth that most direct mail goes straight in the bin!
Ground breaking research that challenges a widely held assumption about direct mail.
28 Oct 2016
Sorted for E-Receipts & Wizzy Recommended Practices (with apologies to Jarvis Cocker!)
Brands are increasingly offering customers the opportunity to obtain an e-receipt at point of sale. Although ostensibly providing an electronic record of the transaction, some may believe this also satisfies soft opt-in requirements, meaning the brand automatically obtains consent to send...
27 Oct 2016
4 Great Examples of Direct Mail Postcards
Printed postcards are one of the simplest and most effective ways to get your message across and keep the costs low for high-yield Direct Mail campaigns
26 Oct 2016
The Road To Winter Engagement
Tony Kemp, Managing Director of DMP, talks about the opportunities automotive dealerships have available to engage potential customers using winter health checks as the hook.
20 Oct 2016
The DMA' s Updated Compliance Process FAQ
Questions and answers on the DMA’s extended compliance process for businesses that buy and sell data
19 Oct 2016
DP 2016 Update: Nicholas Oliver "Who's data is it?"
That's the question posed by young entrepreneur Nicholas Oliver at DP 2016 Update, and he has an answer fit for the future and for the GDPR
14 Oct 2016
Direct Mail Tips to Increase your ROI
There are plenty of mailing tips to improve your ROI. Here are our favourites...