Romax Marketing set to grow with Imprint DM system | DMA

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Romax Marketing set to grow with Imprint DM system


Founded in 1997, Romax is a privately owned marketing services company in central London supplying data driven direct marketing services that has grown consistently year on year. Romax handle every aspect of your direct marketing from data and design to print and delivery.

Working in partnership with many businesses, Romax provide sector specific support. Romax is a trusted supplier to blue chip organisations whose clients include companies such as Reed Exhibitions, Southbank Centre, The BBC and the NHS.

Following demonstrations from all the major MIS providers, the decision was made to invest in Imprint’s Direct Mail Business Control System, along with Shop Floor Data Capture. The software will cover all aspects of production and fulfilment.

The DM Business Control System (BCS) is a dedicated direct mail system with specialist DM features such as an estimating module for multiple items, shop floor data capture, data handling and processing, and works instructions that make it easier to enter and control direct mail orders.

“We have had our own bespoke MIS for some time now and to be honest we have out grown it”, says Managing Director, Robin Sumner. “Imprint demonstrated that they can offer us everything to move the business forward. Additionally, we are looking to fully automate our workflow and as Imprint offer JDF/JMF integration with all our machines including our Xerox presses and Horizon machines it ticked all the boxes for moving the business forward”.

Imprint-MIS Sales & Marketing Director, Wayne Beckett said, “We first met the guys from Romax at Drupa 2016, where we demonstrated the DM BCS. I’m pleased to say that our Direct Mail System was well received and we are very excited that Romax has chosen us to work with them as they look to move their business forward. They are a very progressive company and will be looking to use full JDF/JMF integration in order to compare real costs against estimated costs, which in today’s market is very important”.

The Imprint BCS will offer real time process and cost efficiencies both within the business and also to Romax’s longstanding clients, so that they can build stronger relationships and be ever more competitive in this fast changing industry.

Imprint-MIS are currently preparing the system which is due for installation and training at the end of November 2016.

Wayne Beckett

Imprint Business Systems Limited,

Poplars, High Easter, Chelmsford, Essex CM1 4RB

Tel: 01245 231670



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