Free Suppression & Home Mover Guide | DMA

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Free Suppression & Home Mover Guide

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If you care about direct mail results or data quality, you will no doubt agree that the use of suppression files and home mover tracking is vital. With GDPR on the horizon and the increasing ease in which data management faux pas can escalate from social to mainstream media, it is no surprise brand-conscious marketers are more receptive than ever to data hygiene services. In fact, 2016 has shown the largest volume of suppression and trace file use we have ever recorded here at The Software Bureau.

With over 500 million records across 20 files all embedded within Cygnus the challenge can be the choice of services available. That is why we created the complete guide to Suppression and Home Mover data.

This comprehensive 16-page guide offers vital information to assist data managers/owners & mail producers in selling data hygiene services and helps marketers differentiate and select file providers most relevant to them. The guide will help you discover

  • The business case for data hygiene
  • What to look for in a suppression or trace file
  • Where the data originates from within each file
  • Volumes and frequency of updates
  • The damage caused by getting data hygiene wrong

Download the free guide here

About The Software Bureau

The Software Bureau develops and deploys market-leading software that places the power of data management for direct marketing into the hands of its clients. Since the launch of its flagship brand Cygnus in 2000 and more recently SwiftSort, and GeMMA for Mailmark, The Software Bureau has built a client base of over 100 organisations including mailing houses, marketing service providers, end users and some of the UK’s largest charitable organisations. Cygnus incorporates in excess of 500 million trace and suppression records, making The Software Bureau one of the largest providers of data hygiene products and services in the UK.

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