New report: Accessing the bombarded consumer

Do you know how your customers want to be communicated with?

In the digital age, we are more exposed to communication and advertising than ever before. According to previous research that reached every individual of between 3000-20000 advertising and sales messages every day more and more communication channels, leading to many consumers selects the information or in many cases turns off completely.

Previous reports have shown that customers actively avoid companies that over whelms them with poorly targeted mass communication. Too many companies also have a short-term view of customer engagement and loyalty, resulting in customers actively ignore communication. This becomes particularly problematic when companies actually have to reach out to customers with important information that requires the person acting directly.

To understand this challenge better, so we chose to appeal to consumers. Wiraya asked 500 consumers in the UK who have left their banking, energy, telecoms and insurers, the past six months. The report reflects consumers reasons why they chose to leave the company and also examines how the company is able to get them to stay and thereby increase customer loyalty.

Some Key Findings:

• Full 17% claim they never receive relevant communications or information when they need it most
• Existing customers feel ignored by companies
• Companies must create the trust of customers and offer personalized customer experiences

Sam Madden, UK Director at Wiraya comments on the insights from the report,

" Many businesses still struggle to communicate with their customers in a relevant and timely way. In the age of the bombarded consumer, it's no surprise Consumers are left unsatisfied and prone to churning. Using the vast Amounts of data, many brands now holding and overlaying this with technology Such as Artificial Intelligence (AI) can help create more Engaging messages delivered in A Manner Chosen by the customer. Having a more service-oriented approach That focuses on building loyalty not only Reduces churn, but makes better business sense from a cost and reputation perspective. "

Do you want to take part of the whole investigation?

Download the report: Accessing the bombarded consumer