23 Jul 2018
GDPR is Here: What Next for Marketers?
Your opt-in campaign has been sent, your preference centre has been refreshed and your brand new GDPR consent management workflows are now live. What now?
23 Jul 2018
Global Marketing Insights: What's an international issue?
In global marketing, as in all types of creative testing and concept testing, you often find that people’s opinions differ. These differences need to be assessed and evaluated before you start a global marketing campaign...
20 Jul 2018
Holyrood update
While the main focus has been on Westminster over the past few weeks, plenty things of note have been happening north of the border
20 Jul 2018
DMA Email Council Meeting - 5th July 2018
Read all about it! Have a peak into what the DMA Email Council will be working on and how they are helping your Email marketing.
20 Jul 2018
Direct Mail: The Bottom Line
Remember when they launched the Kindle and everyone predicted paper books would die? It didn’t happen. And remember when they said emails would kill off direct mail? That didn’t happen either.
20 Jul 2018
Why GDPR Is Nothing To Fear
Data protection. It’s the big issue everyone’s talking about. And with the EU’s new General Data Protection Regulation (GDPR) arriving in May, it’s a problem looming large in boardrooms across the country.
20 Jul 2018
Never Write Off Print
So if you’ve got something important to say, and want to show customers they’re important, make sure you put it in print.
18 Jul 2018
A Complete Beginner's Guide to Email Automation
Despite the plethora of tools available to marketers, it can’t be denied that email marketing is one of the most powerful and effective ways to connect with your audience on a human level. Email marketing remains an extremely popular and effective tool, offering high ROI, high conversion...
16 Jul 2018
International Marketing Research - Financial affluence and wealth perception
“Let me tell you about the very rich. They are different from you and me.” – F. Scott Fitzgerald (1926)