13 Jun 2023
Door Drop Report 2023
How have door drops fared in a volatile market? Figures from the DMA’s annual report show the continued confidence that advertisers place in the channel.
08 Jun 2023
Consumer Email Tracker Series: The Importance of Email Preferences
Following the release of the 2023 Consumer Email Tracker Report the DMA Email Council's Research Hub has prepared a series of articles that dig into some of the unexpected learnings from email subscribers and the drivers behind them. This article is the second in a series of four.
07 Jun 2023
Major new mail attention study: The Time We Spend With Mail
JICMAIL can now reveal the findings from a major year-long study – 'The Time We Spend With Mail'. The research quantifies the amount of time consumers spend with their mail.
30 May 2023
JICMAIL Q1 2023 Results: Mail engagement and effectiveness reached their highest level in a year
Q1 2023 results reveal that despite another challenging quarter for consumers, a greater proportion of mail was engaged with than at any point in the previous year, and a greater proportion resulted in positive commercial outcomes for advertisers.
30 May 2023
Creative Effectiveness in Door Drops: May 2023
The DMA Door Drop hub delves into Creativity in Print, showcasing some of the best Door Drops to grace our doormats. In this month’s edition, Neal Dodd, Managing Director at The Letterbox Consultancy, deep dives into a recent Door Drop from Papa Johns.1.png)
30 May 2023
Virtual: DMA Awards 2022 Showcase - Best in the West
The 2022 DMA Awards were packed with amazing work. But what lies behind the brilliance - and what lessons can we learn? Find out alongside Armadillo, Campfire Agency, and Havas CX helia in this recorded showcase.
25 May 2023
Marketreach: Paper vs Pixels - Why Mail can be a Sustainable Choice
Did you know that 87% of customers want brands to act now to encourage future sustainability? Join BIMA, Ellen MacArthur Foundation, Marketreach and MSQ to discover how you can minimise the environmental impact of your next mail campaign.
05 Apr 2023
JICMAIL WEBINAR: The role of mail in the FCA's Consumer Duty shake up
Join our webinar to hear from Ian Gibbs, Director of Data Leadership and Learning, JICMAIL, along with a guest expert, and learn more about the place mail plays in delivering good customer outcomes.
03 Apr 2023
DM effectiveness continues to grow
Direct mail experienced something of a renaissance during the Covid years – lockdown prompted a wide scale love affair with the letterbox. People enjoyed receiving mail, it provided a welcome break from the mundanity of being at home ALL THE TIME! It's no wonder therefore, that the...