02 Oct 2018
GDPR Marketing - Winning over the Data Fundamentalist
We’ve seen how the rise of the data fundamentalism may be a serious challenge to the future success of your direct marketing campaigns. So, how do you convert concerned consumers into advocates for your brand?
28 Sep 2018
Direct marketing: defunct approach or powerful, strategic tool?
The evolution of the direct marketing approach and its use of data and technology is at the heart of both its increasing effectiveness and its potential negative impact.
27 Sep 2018
Industry Issues: Going green
This mini-series discusses a range of issues facing the marketing industry. Our third instalment covers what options are available for marketers looking to go green
25 Sep 2018
Correlation Between Age and Direct Mail Interaction
Great news - 15-24 age group enjoys receiving a message by post more, than the 25-34 age group. Research shows the revival of direct mail. I explore the MarketReach research and highlight the consumption of mail by different age groups.
20 Sep 2018
Discovering new donors by rediscovering direct mail
The charity marketing event of Autumn 2018.
19 Sep 2018
Three Good Examples of GDPR Breach Notification Emails
The difficult thing with breach notifications is getting that wording right for breach notification emails so here's three recent examples that I think are worth sharing and why I think they’re effective.17 Sep 2018
How Concept Testing Delivers Better Results, Quicker
How do you ensure that your investment in marketing strategy will deliver? What can you do to improve the chances of your marketing campaigns working successfully?
13 Sep 2018
The Legacy Marketing Opportunity of a Lifetime
fastmap’s legacy researched into 13 different countries explored who was willing to leave a legacy and what charities they had or were considering leaving a legacy to.
11 Sep 2018
Audience insights for door drops
Regulatory changes have already started to push many businesses to reconsider how they engage new and existing customers. As a medium that is not reliant on personally identifiable information – targeting households rather than people – door drops offers a means for businesses of any size to...