12 Feb 2019
Access your 6 month free trial of JICMAIL
A free subscription period to JICMAIL data is available for advertisers and agencies. Access to the data is via standard industry planning software: Telmar, Nielsen IMS and Kantar Choices or by using data tables supplied.
07 Feb 2019
Why doesn't Digital marketing work?
We have witnessed the switch from expensive TV ads and high spend on creative agencies to low pay per click and next to nothing costs for social media marketing. This might sound like a great development. In fact, the majority of companies have been quite happy to cut their marketing budgets....
06 Feb 2019
When will they learn? Put the citizen first!
A blog for Safer Internet Day 2019. Looking at the latest ICO action against Leave.eu and Eldon Insurance, and what customers need to ask the organisations about the personal data they hold on them.
01 Feb 2019
The Highest Level of Catalogue Personalisation Ever?
16 page Catalogue mailing uses 6,421 different products to deliver dynamic personalisation
24 Jan 2019
Explore the new currency for mail. Use JICMAIL Discovery, our data visualisation tool.
Explore the new currency for mail. Use JICMAIL Discovery, our data visualisation tool.
22 Jan 2019
How can you save on Direct marketing with Royal Mail?
Finally, Royal Mail incentives explained.
21 Jan 2019
Top 5 Data Sources for Driving Predictive Marketing Success
Our CCO breaks down his top 5 data sources for driving predictive marketing success
17 Jan 2019
To Clean or Not to clean data that is the question
Are you using the same old client data for your direct marketing campaigns without review? You may be wasting your money as 1.5 million people move home each year. Read the article to find out how to spend your marketing budget wisely.1-129.jpg)
10 Jan 2019
Email Trends for 2019
Check out our list of Email Marketing Trends for 2019 to know what's coming and how to create a winning emailing strategy in this new year.