15 Apr 2019
Creative effectiveness in door drop - examples from 2019
The DMA Door Drop hub delves into Creativity in Print, showcasing some of the best Door Drops to grace our doormats in 2019.
11 Apr 2019
Big Book Crit Spring 2019
The Big Book Crit runs in partnership with the Graeme Robertson Trust, the IDM and the DMA to help aspiring creatives break into the industry.
04 Apr 2019
Planning with JICMAIL Series: Issue 1
Revisiting the measurement of mail in econometric models. Louise Cook explains what JICMAIL means for the industry from an econometric point of view.
04 Apr 2019
Planning with JICMAIL Series: Issue 2
Marketing is blighted by the Cobra Effect - and the way we measure campaign effectiveness creates the risk of unintended consequences. However, new functionality offered by JICMAIL is one of the ways we can start to ward against that danger, writes Richard Shotton
29 Mar 2019
Code Worldwide and REaD Group confirmed as sponsors for London's Creative Data Academy
2019’s Creative Data Academy programme begins on Monday in London, running from the 1-3 April, giving 30 aspiring data-driven markers the opportunity to connect with employers and discover the wide variety of roles available in the industry.
13 Mar 2019
Chatbots in B2B marketing - the next big thing?
As consumers, we're accustomed to speaking with chatbots during the buying process. In seconds we are served a relevant and helpful answer, which drives us towards the sale. Now, this is in the consumer space. So, what about in the realm of B2B?
13 Mar 2019
Notes from: 'Data Protection 2019'
Miss out on our 'Data Protection 2019' event? Here are a few notes to keep you in the loop. This event covered it all: trust, tech, advertising; the broken RTB process; data protection for 2019; and the secrets to advertising success with last year's DMA Awards GDPR category gold winner.
05 Mar 2019
From stand-out to engagement to action
Every advertiser knows that success starts with sparking initial awareness.
13 Feb 2019
JICMAIL Update
JICMail has recently celebrated its first birthday and a tremendous amount of work has been going on behind the scenes since launch. With newly available case studies and a new data visualisation tool.