Royal Mail MarketReach
Head of Planning and Strategy
Ian is an ambitious marketing and media practitioner with over 20 years’ experience working across major integrated and media agencies.
The majority of his career has been spent with Omnicom agencies Proximity and RAPP where he led the media businesses and was a member of the executive boards.
He is an experienced strategist and media planner and has worked with major brands spanning a range of business sectors including, Financial Services, Retail, Telco, Charities, and Automotive.
Ian joined Royal Mail 21 months ago where he leads the Marketreach Strategy, Planning and Insight teams. He is responsible for creating new initiatives and insight relevant for today’s market challenges, as well as working with senior stakeholders across agencies and brands alike ensuring the role of mail is clearly understood and can be an integral part of a brands communications.