25 Mar 2020
Royal Mail MarketReach: Using Mail to Get the Best From Digital
Looking to supercharge your mail? Explore the powerful and valuable symbiotic relationship between print and technology. Learn from inspiring examples from Amazon, BMW, Fanta, IKEA, Land Rover and McDonald's.
28 Feb 2020
Using JICMAIL on Your Journey to the DMA Awards
Ian Gibbs, Director of Data Leadership and Learning, JICMAIL, explains how using JICMAIL can help you plan and execute outstanding award-winning campaigns.jfif)
18 Feb 2020
Member ContentFuture Trends: A New World of Experience
The second article of our Future Trends 2020 series will focus on the intersection between customer personalisation and the use of new technologies or strategies such as VR and AR or gamification.
11 Feb 2020
DMA Comment: The ICO Direct Marketing Code of Practice - The Big Issues
DMA Director of Policy and Compliance, John Mitchison, takes a close look at the ICO’s draft for a Direct Marketing Code of Practice. Read through his key challenges, and get your feedback over to us by February 14.
05 Feb 2020
Offline Marketing and You
Offline marketing is integral to any omnichannel marketing campaigns, and if you are not using it, you should be. Read on to find out why offline marketing is still relevant today and some tips on how to incorporate it into your next campaign.
26 Jan 2020
DMA GDPR guidance for marketers
Covering GDPR essentials; Accountability; Consent and legitimate interests; and Profiling, our guidance series takes marketers step-by-step through a GDPR journey that will transform business
22 Jan 2020
The World Of Inserts
What are inserts? Why are they a vital part of omnichannel marketing? This article will answer these questions.