DMA - Data & Marketing Association

Filter By

Show All
X

Connect to

X

What happened during DMA Talent's Virtual Big Book Crit

Discover what happened when DMA Talent's Big Book Crit went online for the first time ever during May.
T-cHJldmlldw%3D%3D-ebwsdoax0aa8odw.png

Code Worldwide confirmed as sponsors of London's Creative Data Academy

DMA Talent's London Academy will run from Wednesday 23 – Friday 25 September, giving 30 aspiring data-driven marketers the opportunity to learn from industry professionals and discover what working in the industry is like.
T-cHJldmlldw%3D%3D-image_article-copy.png

Direct Mail: Discover the Power of Physical

Download a new eBook from The Royal Mail MarketReach that explores how to create connections with consumers using direct mail. Championing creativity, tangibility and the ability of print to persuade and delight, Discover the Power of Physical is a revaluation of this key component of the...
T-cHJldmlldw%3D%3D-great-british-creativity_directmail_sponsor.png

Does mail drive online behaviour?

As the use of online technology has increased so has the challenge of standing out. Alistair Ezzy, Lettershop, looks at whether mail supports digital marketing and talks about ways to use mail to best effect.
T-aG9tZXBhZ2U%3D-young-people-2.jpg

Building an Open and Inclusive Industry

Events and conversations in 2020 have prompted the DMA to recognise the importance of talking openly about the issues raised by the Black Lives Matter movement and how we are working to promote greater inclusion across our industry and beyond. Find out what the DMA is doing to create change.
T-cHJldmlldw%3D%3D-building-an-open[12783].png

Data Best Practice: Maintaining Good Data Hygiene

From the DMA’s Customer Data Council, the fifth in a series of articles looking at good data practice in marketing.
T-article-5-title-image.png

Connecting with people at home

The situation we are all currently in due to the COVID-19 pandemic is daunting and filled with uncertainty, however there is one thing that we can guarantee – there are a lot more people at home right now. As well as the usual retired, over 60s demographic who are home during the working week,...
T-cHJldmlldw%3D%3D-1_wigg-3jxca6nzxmsto6rpq1.jpeg

How mail can get the best from digital

Mail is often referred to as the ‘snail trail’ media channel, but in fact it can be the perfect complement to digital marketing. That’s what MarketReach wanted to prove in their recent webinar on ‘Using mail to get the best from digital’. Here are the points that could help you get the...
T-cHJldmlldw%3D%3D-20191112054904-fotojet321.jpeg

Coronavirus: Spotlight on the DMA Community

Our spotlight on the DMA Community will be a place to find insight, guidance, comments, and reflections from around the DMA’s Councils and Committee Community, and wider DMA Membership.
T-coronavirus_coronavirus--spotlight-on-the-dma-community-01-01-(1).jpg