06 Dec 2023
Royal Mail's 'Lighter Delivery' campaign wins DMA Awards Grand Prix
‘Lighter Delivery’ campaign, by Royal Mail and The Creative Consultancy, showcases the powerful impact direct mail can have while delivering its sustainability message
05 Dec 2023
NEWS: Q3 2023 Results - Mail's effectiveness at the sharp end of the multichannel purchase journey increases in Q3 2023
The latest quarterly results reveal that 6% of mail (including Direct Mail, Business Mail, Partially Addressed Mail and Door Drops) prompted a purchase in Q3 2023, up from 5% a year ago. For the first time, JICMAIL can report that half of these purchases were made online while just over a third...
23 Nov 2023
Don't underestimate the importance of a campaign brief
We’ve all been there. After completing the initial strategy and planning for a new marketing campaign, you find yourself under pressure to start delivering it straight away.
21 Nov 2023
Beyond Paper: Inks, data, format
Sustainability - Beyond Paper: Inks, data, format
07 Nov 2023
Fundraising Forum - Keep your charity direct mail compliant
How can you drive meaningful change to your charity's marketing and fundraising approaches? Find out alongside the DMA and other industry experts at the Fundraising Forum.
01 Nov 2023
Marketreach: Discover the Power of Direct Mail
95% of direct mail is engaged with, making it the go-to channel for connecting with your audience. But why is mail such an effective medium when compared to other channels? Find out alongside Marketreach, JICMAIL, Paperplanes and Worldwide Cancer Research.
30 Oct 2023
Are UK marketers accurately measuring the impact of their CO2 emissions?
When Mike Berners-Lee’s groundbreaking book, How Bad Are Bananas? – The carbon footprint of everything, was first published in 2009, many of us were seeing the phrase ‘carbon footprint’ for the first time.
29 Aug 2023
Top Tips for Mail and Unaddressed Print & Door Drops Category DMA Awards Entries
As the DMA Award's Measurement Partner 2023, Ian Gibbs has recorded a video to help you submit the best entry for your DMA Awards submission and make the most of including JICMAIL data.