09 Feb 2021
Winning New Customers with Homemover Data
Homemover data currently represents one of the most significant opportunities to turn data into profit. Edit’s latest whitepaper ‘Winning new customers with homeover data: Driving results in a growing market’ explains how you can leverage this lucrative market.
03 Feb 2021
Customer Data Council: Is Your Business Ready For Digital Transformation?
The pandemic has fundamentally changed the world as we know it. People are living differently, buying differently and in many ways, thinking differently. Read on to learn from the DMA’s Customer Data Council if your business is prepared for digital transformation.
03 Feb 2021
Future Trends: Subscription Economy Surge
Uncertain times require anticipating and planning for multiple scenarios. For this reason, we would like to inspire you with new ideas to re-think the year ahead based on what your customers might be after. In this first article, we will focus on subscriptions, a trend that has seen a dramatic...
01 Feb 2021
Marketing Automation Boosts Cross-media Campaigns
Marketing automation drives speed and efficiencies throughout the whole marketing process – but automation also allows marketers to develop and orchestrate responsive, effective omnichannel campaigns. Royal Mail MarketReach explores how marketing automation can benefit your business.
25 Jan 2021
DMA Insight: Channel Challenges Between Generations
How do different generations of consumers trust the marketing they receive through different channels? The latest DMA analysis of its customer engagement data reveals the key differences between generational groups. Read on to find out what brands need to know.
21 Jan 2021
5 ways to get the best email signature for 2021
Is your email signature up to the challenges ahead? Remote-working staff, retaining your customer base, driving sales and boosting your brand profile? That's why, for 2021 you need the best business email signature...
18 Jan 2021
Creative Diversity #1: Tips and Resources for Female Creatives
We've launched our Creative Diversity series, and our first interview features writer and business entrepreneur Nicci Talbot. Find out how she's helping to build the profiles and businesses of female creatives, and download our PDF packed with tips and resources.
13 Jan 2021
A Post-Brexit Forecast
Having passed the 31 December deadline for the UK to agree on a post-Brexit trade deal with the EU, the DMA's resident legal and policy experts take you through all you need to know to help you navigate the post-Brexit landscape.