09 Feb 2012
Guide to VAT liabilities on postal services
With effect from the 2 April 2012 price controls were removed for most Royal Mail products and services including all bulk mail products. This resulted in the products for which price controls were removed becoming liable for VAT at the standard rate.
31 Jan 2012
OBA â your questions answered
Online behavioural advertising (OBA) – the displaying advertisements on a website based on a person’s browsing activity – is a major part of the current data privacy debate. A new industry-wide best practice recommendation will require organisations to give people the option to opt out of OBA...
24 Jan 2012
A guide to A/B split testing
Want to know how to optimise your email campaign with an A/B split test? The key to A/B split testing in email is patience. The longer you wait to analyse results, the more likely you are to get a true picture of what will happen when you roll out your eventual email campaign.
07 Dec 2011
New Research: Offline media drives online response
Arguably, the most burning question in marketing at present is “where does my search come from?” A very similar question can be posed in an entirely different way: ”Why are my response rates declining?” What these apparently conflicting questions indicate is that the paradigm in marketing...
06 Dec 2011
Expert opinion on new Defra deal
Eight years ago, the DMA signed a Producer Responsibility Agreement with Defra that committed the industry to increasing its use of suppression files, targeting and recycled paper. It also included a series of targets around the recycling rate of paper-based direct marketing material – from 30%...27 Oct 2011
Industry urges ICO to get tough on spam text
The Justice Select Committee’s call for custodial sentences to be handed out for breaches of the Data Protection Act must prompt the Information Commissioner’s Office (ICO) to start to get tough on text spam, the Direct Marketing Association (DMA) has said.
13 Oct 2011
Mailing Houses resource: Why mail? newsletter
Promote your mailing house with the help of Why mail?, a ready-made mailer that sells the benefits of direct mail. Just follow these five easy steps to find out how to download and use your free copy of Why mail?