DMA - Data & Marketing Association

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Business to consumer direct mail: Sunday Publishing's campaign for Mothercare UK

Drive greater loyalty and sales across our multichannel retail network and communicate Mothercare’s unique experience, understanding and knowledge of the parenting journey. Recruit 200,000 parents-to-be and new parents in the first year.

Brand Building: Story UK's campaign for The Glenmorangie Company

Launch and sell our bottling, and launch world-wide events celebrating the tenth anniversary. Capture data, recruit new members and continue momentum. Drive sales into new online shop to build data and enhance targeting and assign value per member.
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Campaign website: Story UK's for The Glenmorangie Company

Launch and sell the Ardbeg Committee's bottling, and launch world-wide events celebrating its 10th anniversary. Capture data, recruit new members and continue momentum. Drive sales into new online shop to build data and enhance targeting and assign value per member.
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FMCG: Story UK's campaign for The Glenmorangie Company

Launch and sell our bottling, and launch world-wide events celebrating the tenth anniversary. Capture data, recruit new members and continue momentum. Drive sales into new online shop to build data and enhance targeting and assign value per member.
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Data Processing Agreement Template

Precedent Data Processing Contract

Arthur Thompson Memorial Award

In May 2006, the door drop marketing industry sadly lost an industry giant, Arthur Thompson, whose immense contribution to the growth of the industry is widely accredited. Recognising this, a memorial award was created to be presented to individuals who have similarly made outstanding service...

Brands told what counts as consent as DMA clarifies ICOâs âconfusingâ guidance on marketing rules

Brands left unclear about how the Information Commissioner’s Office (ICO) interprets rules concerning obtaining consumer consent for marketing have been issued with new guidelines by the DMA. 

Desktop continues to trump smartphone in directing online traffic from print

Consumers driven online by brand and charity print marketing are three times more likely to visit their websites via a desktop or laptop than a smartphone or tablet, new research published by the DMA reveals.