29 Oct 2012
The DMA meets with ministers about EU data rule threats
On 23 October Ministers met with the advertising and marketing industry to discuss the draft EU Data Protection Regulation, which could, if adopted in its current form, be very damaging for the UK direct marketing industry.
11 Oct 2012
Optimising email: data collection
A couple of weeks ago I was asked my thoughts on the different ways a client could improve the effectiveness of their email campaigns. The big area that I felt could be improved was how the client collected data – after all, simple maths dictates that if they have more recipients, they will...
26 Sep 2012
Triggered messaging: Turning lost leads into long customer lifecycles
Triggered email campaigns are helping marketers reduce cart abandonment, improve conversion rates and retain customers better than ever before. In fact, as surveys continue to demonstrate, if you don’t have a triggered messaging campaign in place already, you could be missing out on serious...24 Sep 2012
September update on draft EU Data Protection Regulation
The Ministerial reshuffle earlier this month sees Helen Grant MP replace Lord McNally as data minister at the Ministry of Justice (MoJ). Meanwhile in Brussels, the Committee on Civil Liberties, Justice and Home Affairs (LIBE) is in the process of drafting its report on the proposed EU Data...
06 Sep 2012
Campaigns we like: Aviva and UK Athletics
Aviva may not have been a sponsor of the London 2012 Games but in corporate terms, the financial services brand has played a major part in the success of Team GB – which included Gold medallists Jessica Ennis, Mo Farrah and Greg Rutherford. A sponsor of UK Athletics since 1999, Aviva has been...
29 Aug 2012
Postini is dead but it doesn't matter
The global email community rejoiced this week with Google's news that they are shutting down the Postini service and migrating some of its functionality to Google Apps. Officially, Postini is an email and web security and archiving platform which was purchased by Google in 2007, but most of us...29 Aug 2012
The mind of the email marketer
For many years I have been actively involved in creating a community for email marketers. For five years starting in 2005 I moderated a listserv for email professionals called The Inbox Insiders and in 2010 I launched Only Influencers, a curated community for those passionate about digital...17 Aug 2012
Member ContentInserts industry report Q3 & Q4 2011
2011 saw the inserts market bounce back with a vengeance. The whole market, as measured by the DMA Inserts Council, was up by 6% from 2010. Four out of the five inserts sectors which were measured experienced positive growth in 2011: Daily newspapers, Sunday newspapers, Saturday supplements and...
06 Aug 2012