31 Jul 2012
Member ContentPutting a price on direct marketing
Putting a price on direct marketing is the most comprehensive research to date into direct marketing industry’s financial contribution to the UK’s economy. The report puts a figure on the volume of sales direct marketing generates, assesses how much companies are spending on direct marketing,...
30 Jul 2012
Focus on draft EU Data Protection Regulation
Earlier this month, I sent DMA members an update on the proposed EU Data Protection Regulation, as it continues its progress through the European Union institutions. The Regulation is moving at a slow pace, but there’s a lot of activity both here in the UK and in Brussels. This article looks...
27 Jun 2012
Three lead gen options for building databases
When building a database the first stage is to combine your customers and prospects collected from your own website, stores and mail order communications. Once this is taken care of your marketing can gather more prospects and customers. CPC, affiliate marketing, SEO, social media are all...
12 Jun 2012
Growing your email marketing list
No matter how good your email marketing is, a successful email strategy starts with the recipient offering up their email address and agreeing to receive your marketing emails. Making the most of the start of the process will help you grow your email database, and increase the conversion...
12 Jun 2012
What really works in email marketing?
The only way to find out what works in email marketing is to keep asking your clients. We asked clients “what really works for you?” at a recent DMA Email Marketing Council client hub workshop. Read on to discover the five top answers. Hopefully, they will give you some tips that you can weave...
28 May 2012