20 Feb 2013
Instagram: a lesson in trust
Instagram saw its popularity plummet at the end of 2012, as outraged users launched an online backlash over the photo-sharing site’s new privacy policy and terms of service. In the week following the release of its planned policy changes the number of daily Instagram users fell by 3.5 million,...
13 Feb 2013
What do your emails say about you?
In my last DMA blog I made the mistake of highlighting the “branding” gap in Apple’s emails. And I was duly punished by the “Apple gods”, who caused me to drop my new iPhone 5 in the loo. Actually, a recent YouGov survey showed that 21% of people check their emails in the toilet, and I can tell...12 Feb 2013
MEPs' data protection proposals a threat to direct marketing
Businesses will have to gain explicit consent to use an individual’s data under changes proposed by the European Parliament. It is one of a number of amendments to the draft EU Data Protection Directive that pose a threat to direct marketing as well as the wider business community. The proposals...12 Feb 2013
Data protection 2013: a crucial point for marketers
The UK direct marketing industry has reached a crucial window of opportunity to argue its case against the draft EU Data Protection Regulation, said DMA executive director, Chris Combemale. Speaking at Data Protection 2013 on Friday 8 February, Combemale called on brands and agencies to ensure...12 Feb 2013
EU Ministers and UK Government wary of draft EU data reform
The Council of Ministers and the UK Government recognise the adverse economic impact of the draft EU Data Protection Regulation. Both feel that in its current form it stifles business and is especially harmful to the digital economy.Details of the proposals' impact
Key points about draft EU Data Protection Regulation and its potential impactThe proposals at a glance
One-to-one marketing to become opt-in across the board. The new regulation would rule out any contact that isn't expressly permitted by your prospects: signalling the end of targeted online ads, direct mail and cold sales calls unless you can prove explicit consent.
04 Feb 2013
Member ContentNational client email report 2013
Email marketing remains critical to business, with 89% of respondents declaring email to be “important” or “very important” to their organisation