19 Sep 2017
What is AI and what does it mean for retail?
How will AI effect our shopping experience? We take a look at what's happening now, and what we can expect to see on the high street of the future.
19 Jun 2017
Space invaders: The insidious creep of location-tracking
Bubbl explores the worst and most intrusive location-based marketing that uses insidious location-tracking technology. Read this article for key takeaways on how NOT to use location-based technology.
15 Jun 2017
Does geolocation turn your brand into a stalker? Geolocation privacy myth rebutted
Is geolocation privacy on your radar? Read this myth buster article to find out whether using geolocation really means no privacy for your customers.
04 May 2017
Don't Fear the Data
Our article shares our findings from our recent round table with our partner GBG, we share the insights in our recent blog.
21 Apr 2017
Marketing Consent and the GDPR â No Really Means No!
GDPR is coming, ready or not. A recent DMA Survey found that 70% of marketers were most concerned about how GDPR would affect marketing consent. Let’s focus on that issue and try to get our heads around exactly what will need to change, and why.
24 Feb 2017
Progressing to Personalisation 2.0
This blog discusses a topic all us marketers are working towards - better and more accurate personalisation! Looking at what Personalisation 2.0 is and what it takes to achieve it.
20 Jan 2017
Data is the only way marketers can offer customers the relevance they demand
Data is essential for advertisers and marketers to make their messaging relevant to customers. First party data from within the brand is a key building block, but third party data can often be integral to providing a clearer picture of a customer’s preferences.
19 Oct 2016
DP 2016 Update: Nicholas Oliver "Who's data is it?"
That's the question posed by young entrepreneur Nicholas Oliver at DP 2016 Update, and he has an answer fit for the future and for the GDPR
14 Oct 2016