22 Jan 2021
Your Call Is Important to Us: A Podcast Series
The DMA Contact Centre Council have launched their new expert-led podcast series, designed to help improve call centre performances and customer service experiences, with interviews, talks, fads, tales of triumphs and debates and more.
22 Jan 2021
Regulation Hub Update - January 2021
DMA Contact Centre Council meet every month to actively seek to identify, reinforce, share, and shape best practice. Find their regulation update here.
18 Jan 2021
DMA Insight: Education and Leadership Required to Tackle Challenges
2020 will be remembered for the myriad challenges it has thrown at us all. When we asked marketers about the key challenges facing the data and marketing industry in the coming years, diversity, inclusion and a need to build more ethical approaches to data were mentioned as key issues.
14 Jan 2021
Business Trends and Pressures in 2021: Insights from an Applied Futurist
As part of DMA North's regional content, guest contributor Tom Cheesewright, Applied Futurist, gives his insights on what he expects from the year ahead, including extended adolescence, an increase in automation, and a rise in freelance work.
06 Jan 2021
Understanding What Drives Email Performance
The publishing, not-for-profit and utilities sectors have all seen declines in their email performance since 2016, according to DMA research. What are the potential factors driving this trend? Saravanan Subburam helps us understand what’s driving email performance by looking through the lens...
05 Jan 2021
Future Trends 2021
The Future Trends 2021 series is finally here. As with previous editions the objective of this collection is to inspire organisations to find innovative and diverse ways to respond to new customer behaviours and desires.
17 Dec 2020
DMA Insight: The Impact of Coronavirus on Marketers
Coronavirus has impacted our lives and routines, but what does the future look like for marketers and are there differences between businesses’ perceptions? To better understand these perspectives, we mapped opinions across two axes, which reveals five distinct groups: Negative, Positive,...
16 Dec 2020
Salesforce Datorama: The Future of Utilities - The Changing Face of Essential Services
Join Datorama and British Gas to uncover how consumer attitudes towards utility brands have shifted. Find out how the pandemic has only served to further shake these relationships to the core, as customers are more reliant on their services to sustain, the ways they live, play and work.
09 Dec 2020
DMA Insight: Coronavirus Creates Opportunity for Compassionate Marketing
Two-thirds of senior marketers told us the pandemic has had a negative impact on their business. However, a positive side-effect of the coronavirus, is the significant increase in brands compassionate and thoughtful approaches to how it markets to consumers.