04 Dec 2023
Automated Entry into Promotions Guidance
Organisations can use a variety of methods to collect and harness an individual’s personal information for direct marketing purposes or encourage consumers to take part in their promotions. This Automated Entry into Promotions Guidance to go into posts was born out of requests to the legal...
24 Oct 2023
UK SMEs support pending reforms to UK data privacy laws
The DMA's latest report reveals strong business support for reforming UK data privacy laws, so urges UK Parliament to complete passage of the DPDI Bill without hesitation
16 Apr 2024
WhatsApp and Facebook Messenger Automation
Maximising B2C Impact Digital marketing is in the midst of a notable shift, thanks to messaging apps like WhatsApp and Facebook Messenger. They’re taking center stage as effective B2C marketing automation tools.
16 Jan 2024
Innovations in UK Retail with Customer Data Platforms
UK’s retail landscape is evolving rapidly, with Customer Data Platforms (CDPs) at the forefront, helping retailers to intimately understand their customers.
14 Dec 2023
Data & Marketing Commission announces new Chief Commissioner
Emma Martins confirmed as new Chief Commissioner of the Data & Marketing Commission
23 Nov 2023
Don't underestimate the importance of a campaign brief
We’ve all been there. After completing the initial strategy and planning for a new marketing campaign, you find yourself under pressure to start delivering it straight away.
03 Oct 2023
Preparing your email marketing for DPDI and continually-changing data laws
The UK is finalising new legislation to update DPA 2018, UK GDPR and PECR. The Data Protection and Digital Information Bill (DPDI) aims to create a new data regime for UK businesses and consumers but is still subject to change and best practice guidance will take time to be established. With the...
26 Sep 2023
Strategies for Boosting Engagement and Reducing Unsubscribes
This is the first in a four-part series where members of the Email Council's Research Hub dive into the statistics of the Email Benchmarking Report 2023. This article looks at unsubscribe and bounce rates.
09 Aug 2023
Can I Edit Misspelled Email Addresses in B2B Lists?
This is the third in a series of articles by the DMA Email Council answering questions about B2B email marketing. This article explores how you can edit misspelled email addresses responsibly.1.png)