DMA - Data & Marketing Association

Filter By

Show All
X

Connect to

X

Data (Use & Access) Bill 2nd Reading Summary

The House of Lords held the debate on the pre-committee stage of the Bill.
T-6d4e17207b4827cda86cefb477ab7c32-hol2.jpg

What Are The Best Sources of Sales & Marketing Data in 2024?

Accurate B2B data is vital for sales and marketing success, but there’s no one-size-fits-all solution. From broadline to specialist and built data, each serves unique needs. Combine sources, refresh regularly, and stay GDPR-compliant to maximize ROI.
T-00d7c769d954319900118032604c2c9f-dma-image---data-article.webp

Paragon: Legal and Policy Update

On 23 October, the UK Government tabled the much-anticipated Data Use and Access Bill (DUA Bill), which will form a key part of the UK's data legislative infrastructure going forward.
T-ff5683db01c2a8831b5f8b9884f7c2c7-virtuallegalandpolicyupdaterm4.png

DUA vs. DPDI: Spot the Difference

The Data Protection and Digital Information (DPDI) Bill and Data Use and Access (DUA) Bill have similar broad strokes but a few key changes.
T-dcb23c3a996f2f07e0ddbe2abf062351-house_of_commons_2010.jpg

Breaking: Government Tables New Data Bill

The milestone Data Use and Access Bill is set to “put technology and data protection at the heart of the economy.”
T-53e2b76c950ba8360ba8ced6ab745611-screenshot-2024-10-23-at-16.03.521.png

The Data Use and Access Bill: Time's up for the ICO?

The Bill would abolish the current Information Commissioner’s Office. What does that mean? And what would take its place?
T-cd0e6dc09f2d70b09ec789f01b998d48-ico-gone.webp

Ethical telemarketing: a reality, not a myth

Businesses must be ethical in their telemarketing practices to protect customers from unwanted, intrusive, or deceptive calls, ensuring their privacy and well-being are respected. Read how
T-3bcc62396248d7e30f673800c527f7d4-depositphotos_718680692_s.jpg

How AI is Transforming Marketing: Augmenting Human Efforts, Not Replacing Them

AI is transforming marketing by enhancing personalisation, automation and data analysis. While this is powerful, its success depends on data quality and human input. Marketers should adopt AI gradually, using it to augment creativity, not replace it.
T-a3cad607697cd2abe102c5c3642fd1f3-dma-article-image.webp
Consent Preferences