24 Oct 2024
Breaking: Government Tables New Data Bill
The milestone Data Use and Access Bill is set to “put technology and data protection at the heart of the economy.”
24 Oct 2024
The Data Use and Access Bill: Time's up for the ICO?
The Bill would abolish the current Information Commissioner’s Office. What does that mean? And what would take its place?
17 Oct 2024
Ethical telemarketing: a reality, not a myth
Businesses must be ethical in their telemarketing practices to protect customers from unwanted, intrusive, or deceptive calls, ensuring their privacy and well-being are respected. Read how
17 Oct 2024
How AI is Transforming Marketing: Augmenting Human Efforts, Not Replacing Them
AI is transforming marketing by enhancing personalisation, automation and data analysis. While this is powerful, its success depends on data quality and human input. Marketers should adopt AI gradually, using it to augment creativity, not replace it.
23 Sep 2024
From Compliance to Trust: The Future of Marketing in a Data-Driven World
This article is written by MBA Group Ltd.
17 Jul 2024
DMA welcomes inclusion of Data Reform Bill in King's Speech
A focus on growth within the King’s Speech is a welcome sign of a proactive strategy to support UK businesses, presented in line with the new Government’s priorities following July’s election. The DMA strongly supports the Digital Information and Smart Data Bill. We will work closely with...
12 Jul 2024
DMA calls for a new Data for Growth Bill in the King's Speech
Chris Combemale has written to DSIT Secretary of State Sir Peter Kyle to offer the DMA's collaboration and to urge the inclusion of data protection reform in the King's Speech.
28 Jun 2024
Telemarketing - obsolete tactic or powerful strategic tool?
Telemarketing continues to hold a significant place in the marketing strategies of many businesses, despite a relentless wave of digital transformation. Contrary to common misconceptions, telemarketing is not an obsolete tactic..jpg)
28 May 2024
DMA launches 10-point election manifesto following demise of DPDI
The DMA today is calling on the new government to make data, technology, and AI the foundation for innovation, growth, and improved productivity in the UK economy. The new government must improve economic productivity by enabling organisations to attract new customers and retain existing...