How Important is TPS Checking for UK Businesses?

In a world where consumers are increasingly protective of their personal information, the rules governing how businesses can communicate with the public have never been more important. One of the cornerstones of this regulatory landscape is the Telephone Preference Service (TPS).

The TPS is the UK’s official “do not call” register, giving individuals the right to opt out of unsolicited sales and marketing calls. Alongside it sits the Corporate TPS (CTPS), which extends the same protection to businesses. Together, they form a legal safeguard that no organisation carrying out telemarketing can afford to ignore.

Why TPS Checking Matters

TPS checking is more than just an administrative exercise. It is a legal requirement under the Privacy and Electronic Communications Regulations (PECR). Companies that fail to screen their data against the register face enforcement action and, in some cases, significant fines from the Information Commissioner’s Office (ICO).

But the bigger cost is often reputational. Unwanted sales calls are one of the most common consumer complaints in the UK. For businesses that rely on credibility and trust, a single bad experience can have lasting effects.

As one Selectabase client put it in a recent testimonial:

“We knew the risks of calling without screening, but Selectabase helped us implement TPS checking in a way that made it simple and reliable. It means we can focus on our sales activity with complete peace of mind.”

The Role of Data Partners

The TPS and CTPS registers are updated daily. For businesses making regular outbound calls, that means data needs to be screened continuously to remain compliant. Handling this manually is not practical for most organisations, which is why many turn to specialist partners.

Selectabase has built its reputation on providing compliant data and cleansing services. Their TPS and CTPS screening tools are used by companies across multiple industries, from small local firms to larger corporates. The emphasis is not just on meeting regulations, but on helping businesses market responsibly.

Another client recently explained:

“Our outbound team was worried about the grey areas in telemarketing. Working with Selectabase took that uncertainty away. Every number we call has been checked, and that reassurance has allowed us to rebuild confidence in our campaigns.”

A Broader Conversation About Compliance

The discussion around TPS checking highlights a wider trend. Consumers and businesses alike now expect brands to respect their communication preferences. This is not just about avoiding fines - it is about showing responsibility.

Companies that embrace compliance send a clear message to their audiences: we value your trust as much as your custom. For many, that message has become as important as the call itself.

Closing Thoughts

TPS checking will continue to grow in importance as both regulation and public expectation evolve. The businesses that stay ahead are the ones that treat compliance as a foundation rather than an afterthought.

Industry observers often point to providers like Selectabase as an example of best practice. By combining TPS and CTPS screening with GDPR-compliant data services, they help businesses carry out telemarketing that is both effective and ethical.

For any organisation unsure where it stands, or struggling to manage compliance in-house, it may be worth speaking to Selectabase. Their focus on lawful, responsible data handling offers a model of how marketing can be both confident and compliant in the modern age.