26 Sep 2023
Strategies for Boosting Engagement and Reducing Unsubscribes
This is the first in a four-part series where members of the Email Council's Research Hub dive into the statistics of the Email Benchmarking Report 2023. This article looks at unsubscribe and bounce rates.
09 Aug 2023
Can I Edit Misspelled Email Addresses in B2B Lists?
This is the third in a series of articles by the DMA Email Council answering questions about B2B email marketing. This article explores how you can edit misspelled email addresses responsibly.1.png)
08 Aug 2023
Top 8 ways a CDP can make you a better customer marketer
CDPs – Customer Data Platforms – are often just evaluated from the viewpoint of facilitating timely, relevant and personalised customer communications. Properly configured, a CDP can also hold a complete history of every customer interaction, from online to direct mail, opening up very...04 Jul 2023
Can I use Third Party Mailing Lists for B2B Marketing?
This article is written to bring an email deliverability perspective to the topic of third-party data in B2B email marketing, in an attempt to clarify some areas of ambiguity and give practical ideas for those considering a third-party B2B email marketing programme.2.png)
16 Jun 2023
Doing Due Diligence on Third Party Data - Our Top Tips
How much due diligence does your business need to take when you accept personal data from third parties, such as list brokers for direct marketing purposes? We’ve pulled together six top tips to help you navigate what can sometimes be a tricky area from a data protection point of view..png)
26 May 2023
The €1.2bn Meta fine: what happened and what does it mean for your business?
The record fine for the Facebook parent company has implications for how data is transferred between the UK and USA.
31 Mar 2023
Regulation Hub Update - March 2023
The latest regulation and compliance news for contact centres from the DMA Contact Centre Council’s Regulation Hub..png)
16 Mar 2023
Award in GDPR
Make sure your marketing activity is compliant with this quick-fire introduction to the GDPR and DPA18, delivered by our world-renowned Institute of Data & Marketing (IDM)..png)
08 Mar 2023
DMA welcomes the new pro-growth DPDI data privacy reforms
The DMA welcomes the new Data Protection and Digital Information Bill (DPDI). The proposed reforms will provide businesses with additional pro-growth opportunities and legislative clarity while maintaining a high standard of protection for customers.