08 Mar 2018
Mapp Digital Unveils Mapp Cloud
Streamlines and Optimizes Marketing for Customer Acquisition and Engagement
28 Nov 2017
Customers are your brandâs most powerful advocates
#Blog2 The Social Media Council investigate and delve deeper into how brands can make the most of online advocacy and how it doesn’t necessarily have to be mainstream influencers who can add value to your brand
26 Oct 2017
MARKETERS: SUCCEED WITH VISUAL CONTENT THIS HOLIDAY SEASON
As consumers, the holidays are fast approaching. As retailers, we know that planning has already been happening for several months. The holiday season represents the most stressful period for retailers
11 Sep 2017
Mapp Digital Appoints Marketing Industry & Technology Veterans Juhan Lee and Matthew Langie as Chief Technology Officer and Chief Marketing Officer
Global digital marketing leader welcomes new executives, as it celebrates its first anniversary, growing by 200% year over year servicing more than 3,000 customers worldwide
17 Aug 2017
Armageddon for calling prospects (B2B and B2C)?
The ticking time-bomb that is “the death of outbound calling” is about to explode. The ICO seem to believe outbound sales and marketing calling will be made opt-in when the new e-privacy regulations come into force next year. For legitimate, compliant businesses who rely on telemarketing...
24 Jul 2017
Customer engagement 2017: three perspectives on finance and engagement
What is the balance between marketing spend and customer enagegement? We asked three marketers: Howard Ormesher group CRM director at IM group, Ben Lappin, head of customer experience at The Guardian, and Phil O’Sullivan, Markting Director at Newmarket Holidays, to chat about their...
24 Jul 2017
Pure360: Five game-changing eCommerce automations
Marketing automation offers enormous promise to digital marketers
13 Jul 2017
CASE STUDY â DATA & MARKETING AUTOMATION
Close look at the impact of customer knowledge enrichment within a specific case of Data and Marketing Automation.