24 Jul 2017
Customer engagement 2017: three perspectives on finance and engagement
What is the balance between marketing spend and customer enagegement? We asked three marketers: Howard Ormesher group CRM director at IM group, Ben Lappin, head of customer experience at The Guardian, and Phil O’Sullivan, Markting Director at Newmarket Holidays, to chat about their...
24 Jul 2017
Pure360: Five game-changing eCommerce automations
Marketing automation offers enormous promise to digital marketers
13 Jul 2017
CASE STUDY â DATA & MARKETING AUTOMATION
Close look at the impact of customer knowledge enrichment within a specific case of Data and Marketing Automation.
13 Jul 2017
Redefining the rules of fashion marketing around gender
There’s something about shopping for clothes that divides the genders. Of course it’s a sweeping statement, but ask females and males about their thoughts on shopping for clothes and you’ll typically get very different responses.
03 Jul 2017
The Modern Marketer's Customer Journey Challenge
Kitewheel's Julia Paradis gives her thoughts on the importance of customer journeys following their sponsorship of the DMA Awards 2017 "Best customer journey" category.
26 Jun 2017
Data8 acquires Box Data Limited with immediate effect
Data8 Limited, award-winning data quality management company, is pleased to announce today that it has acquired Box Data Limited.
19 May 2017
What SXSW 2017 Means for Marketing
A round-up of the topics and trends discussed at SXSW and what this means for marketers in the coming years.
19 May 2017
How to put Customer Success at the heart of your business
If your goal is to maximise the lifetime value of your customers, Customer Success is a mind-set that belongs at the very centre of your growth strategy.
16 May 2017
IDM training for DMA members
Use your DMA Member discount and hop online for some IDM training
