DMA - Data & Marketing Association

Filter By

Show All
X

Connect to

X

Customers are your brandâs most powerful advocates

#Blog2 The Social Media Council investigate and delve deeper into how brands can make the most of online advocacy and how it doesn’t necessarily have to be mainstream influencers who can add value to your brand
I'm Wearing RI.gif

MARKETERS: SUCCEED WITH VISUAL CONTENT THIS HOLIDAY SEASON

As consumers, the holidays are fast approaching. As retailers, we know that planning has already been happening for several months. The holiday season represents the most stressful period for retailers
T-59f1f386ad951-lights-min_59f1f386ad8aa-1.jpg

Mapp Digital Appoints Marketing Industry & Technology Veterans Juhan Lee and Matthew Langie as Chief Technology Officer and Chief Marketing Officer

Global digital marketing leader welcomes new executives, as it celebrates its first anniversary, growing by 200% year over year servicing more than 3,000 customers worldwide
T-59b68d7a01908-mapp_59b68d7a01819.png

Armageddon for calling prospects (B2B and B2C)?

The ticking time-bomb that is “the death of outbound calling” is about to explode. The ICO seem to believe outbound sales and marketing calling will be made opt-in when the new e-privacy regulations come into force next year. For legitimate, compliant businesses who rely on telemarketing...
T-599546c9cc056-cliff-edge_599546c9cbf56.jpg

Customer engagement 2017: three perspectives on finance and engagement

What is the balance between marketing spend and customer enagegement? We asked three marketers: Howard Ormesher group CRM director at IM group, Ben Lappin, head of customer experience at The Guardian, and Phil O’Sullivan, Markting Director at Newmarket Holidays, to chat about their...
T-59760fb23f7c4-panel_59760fb23f6da.jpg

Pure360: Five game-changing eCommerce automations

Marketing automation offers enormous promise to digital marketers
T-5975c08ab8bc4-automations_5975c08ab8af2.png
Consent Preferences