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Referral Marketing: Are You Creating Customer Advocates?

Refer-a-friend programmes work. Customers trust friends and family’s advice, but too many brands have yet to try this customer acquisition channel. Delve into our report created in partnership with Mention Me, to learn more about the benefits of referral marketing.

Welcome to a new Data & Marketing Association

The Data & Marketing Association is rebranded. We're reinvigorated and reimagined, with a new expanded offering that takes in our world-renowned Institute of Data & Marketing, and DMA Talent. To find out how it all comes together, and how you can get involved, read on.

The DMA politics podcast

Episode 8 is now live! Join Michael and two special guests to talk about politics, creative data and... bumbags?

DMA 2019 email tracker launch

Gavin Laugenie looks at the DMA email tracker 2019 report and explains why you should, in fact, send more emails!

Regulation Hub Update - July 2019

DMA Contact Centre Council meet every month to actively seek to identify, reinforce, share and shape best practice. Find their regulation update here.
Dice with letters spelling out rules and regulations

Power of Print 2019

Get your ticket to the Power of Print, taking place at Stationer’s Hall, London on 5 November

GEMM Agency win DMA Talent's Marketing Challenge 2019

GEMM Agency from the University of Greenwich have been crowned of this year's Marketing Challenge for their repsonse to Instagram's brief.

Marketing vs Service Messaging

On 24 June 2019, the ICO fined telecoms company EE Limited £100,000 for sending over 2.5 million direct marketing messages to its customers without consent.

Loyalty is Dead...Long Live Loyalty

A Friday thought. Has a generational shift meant the death of loyalty? Or has it simply evolved, leaving brands to catch-up with customers demand in order to stay relevant?