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Welcome to a new Data & Marketing Association

The Data & Marketing Association is rebranded. We're reinvigorated and reimagined, with a new expanded offering that takes in our world-renowned Institute of Data & Marketing, and DMA Talent. To find out how it all comes together, and how you can get involved, read on.

DMA: The Membership

A new-look DMA. A new look DMA Membership.
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DMA Comment: The ICO's Direct Marketing Code of Practice

The ICO has published a draft of the direct marketing code of practice and invited comments from professionals across the industry. The DMA's Director of Policy and Compliance, John Mitchison, takes a closer look.

DMA announces appointment of new Chair, Deputy and Board members

MBA’s Stephen Maher, takes over as new Chair, and VerveIQ’s Pipa Unsworth as Deputy Chair of the DMA Board
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DMA Insight: Trust Must Remain Top of Marketers' Agenda in 2020

In every relationship trust is difficult to build and nurture. When thinking about the connection between brands and their customers, gaining and maintaining trust is still one of the biggest challenges. Intelligent marketing and transparent use of data are the keys marketers must use to gain...

ICO Release consultation on the draft direct marketing code of practice

The draft marketing code of practice aims to provide practical guidance and promote good practice in regard to processing for direct marketing purposes.

DMA Awards 2019: ELVIS wins the Grand Prix

ELVIS for Mondelez has won the DMA Awards 2019 Grand Prix, with standout performances from Proximity London, Ogilvy, Merkle, MRM // McCann and MullenLowe Open. Read up on a full winners' breakdown from a brilliant night under the stars at Old Billingsgate.
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Brexit Toolkit: Standard Contractual Clauses for Data Transfers

The European Commission can decide that standard contractual clauses offer sufficient safeguards on data protection for the data to be transferred internationally. And you can download the contracts here. Read on.
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The DMA in Scotland

A warm welcome to your round-up of everything you need to know about our upcoming DMA activities in Scotland