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Welcome to DMA North

Welcome to your April update; Discover new ways to connect and learn from the DMA North community. Keep reading to find a very honest reflection from one of our North contributors, free expert-led webinars and virtual events, and the latest research from the DMA.

Welcome to the DMA in Scotland

From insights on the lack of senior female creatives from from Sheryl Thomson, Creative Director at Union Direct; to discovering the importance of working together to expand and develop Scotland’s data talent and how we can build Scotland’s data economy through talent development from DMA...

Marketing Automation in Print: What They Said

At our virtual event, Marketing Automation in Print, we looked at how marketing organisations have a chance to create a more relevant and personal experience by adding printed direct mail into their media mix. Read on for what you might have missed from Royal Mail MarketReach, JICMAIL, XMPie,...

The DMA's Complete Guide to DSARs

The DMA’s Responsible Marketing Committee’s Privacy Working Group provides a detailed guide to DSARs. Read on for practical information on the importance of DSARs, templates and case studies.

Gender Gaps in the Creative Sector: Thoughts from Sheryl Thomson

As part of DMA Scotland's regional content, guest contributor Sheryl Thomson, Creative Director, Union Direct shares her thoughts on the lack of female representation in creative leadership roles.

5 Tips for Starting a Data for Good Project

As part of DMA Scotland's regional content, guest contributor Alistair Adam, Head of Analytics, Optima Connect provides guidance and advice on starting a ‘Data for Good’ project.

Four Reasons I Shouldn't Have Judged the DMA Awards

Part of DMA North's regional content, guest contributor Ellen Jackson, Creative Copywriter, The Behaviours Agency, gives her reasons why, initially, she thought she shouldn't judge the DMA Awards – and why they're a load of rubbish.

A Roadmap to 2030 - Attempt Two

It’s time to go back and plan the future. After a global pandemic that is lasting way longer than anyone would have expected, what will consumer behaviour look like in the coming years? Sit back, relax and enjoy this journey into the future, according to Dentsu’s latest trends.

DMA Email Council February Meeting: Virgin Media Talking Points

In February, the Email Council welcomed guests from Virgin Media and Liberty Global to share what they think of the email space - spam, fraud, and the role of legitimate senders. The following Q&A provides a summary of the key talking points from the session.