11 Nov 2019
General Election 2019: a look back at week one
All campaigns have now been launched for the UK’s third general election in 4 years.
06 Nov 2019
Customer Experience in a B2B World
The customer experience you provide is what sets you apart from the competition. Pretty obvious if you are a B2C brand, but what if you belong to the B2B world? What are the differences when you deal with customers compared to an organisation? This is our take from Adweek Branded and Dun &...
06 Nov 2019
Semiotics, AI, and the Future of Customer Engagement
An overview of semiotics, and how it can play a big part in customer engagement. Hear success stories from &You, Sign Salad, and Lawes Consulting.
06 Nov 2019
The Big Book Crit is back this November
Perfect for individuals looking to get into the advertising industry, the Big Book Crit is back and is free to attend. With events in Leeds, London, Bristol, Manchester, and more, the Big Book Crit helps aspiring creatives break into the industry.
30 Oct 2019
B2B from the Inside
Welcome to the world of B2B. During our B2B Careers Adventure series, we’ll explore what it means to work in B2B marketing, the benefits of working in the industry, and how it differs from B2C. Are you ready for a B2B Careers Adventure?.jpg)
28 Oct 2019
DMA Insight: Understanding Brand-Switchers
How can you understand your customers' mindset when comes to switching? What are consumers switching, and what drives them to do so? Take a look.
23 Oct 2019
Balancing Personalisation: The Entertainment and Media's Lesson
Consumers demand tailored and unique media experiences. Media content and customer’s personal schedules need to somehow balance out. Read on to learn more from the Entertainment and Media industry’s with analysis from PwC.
23 Oct 2019
Brexit: Where are we?
Another raft of pivotal votes took place last night. But are we any clearer on the way forward?
21 Oct 2019
Legal Basis of Personal Data Flow Post-Brexit
The moveable feast that is Brexit is tackled by the DMA's experts, with specific focus on dataflows in a post-Brexit environment. Learn the legal basis for data flow, how data will EU - UK, and thoughts on actions in a No Deal scenario.