18 Feb 2020
Member ContentFuture Trends: A New World of Experience
The second article of our Future Trends 2020 series will focus on the intersection between customer personalisation and the use of new technologies or strategies such as VR and AR or gamification.
14 Feb 2020
The All Good Copy Podcast: Debi Bester and Hiten Bhatt
Glenn Fisher talks to Chair of the DMA’s Creative Committee Debi Bester, and Creative Committee member Hiten Bhatt about how advertising can have a positive influence on society, why creative people need to stop putting themselves in silos and the importance of collaboration.
11 Feb 2020
Regulation Hub Update - February 2020
DMA Contact Centre Council meet every month to actively seek to identify, reinforce, share and shape best practice. Find their regulation update here.
07 Feb 2020
DMA meets with Scottish Minister for Public Finance & Digital Economy, Kate Forbes MSP
Public Affairs Manager Michael Sturrock and other industry representatives participated in a roundtable discussing yesterday's Scottish Budget and the needs of business going forward.
06 Feb 2020
Its National Apprenticeship Week
Discover why apprenticeships are great for businesses and young marketers through the eyes of Amy Keen, who is a client services apprentice at RAPP.
31 Jan 2020
Better Marketers = Better Businesses
What capabilities drive marketing excellence? Two studies show the critical impact that ‘soft’ investments, such as training, have on key performance indicators, independent of industry.
30 Jan 2020
Data Best Practice: Keeping Your Data Clean
From the DMA’s Customer Data Council, the second in a series of articles looking at key facets of good data practice in marketing..png)
30 Jan 2020
Join the DMA in the UK Advertising Export Group
The DMA is supporting the UK Advertising Export Group (UKAEG) to champion the UK’s data and marketing industry around the world. Read on to learn how to become part of UK advertising’s global marketing and business development drive.
28 Jan 2020
Prime Minister: Data Adequacy agreement 'self-evidently in the interest' of UK and EU
Boris Johnson this morning outlined the UK Government's negotiation strategy for the UK-EU Future Relationship talks.