05 Aug 2020
VAT and Charity Digital Advertising - Update From HMRC
Following recent representation by the Charity Tax Group (CTG), HMRC has announced an update to its policy on the VAT treatment of online charity advertising
04 Aug 2020
World-Class Data Management Never Takes Its Eye Off the Future
How can you balance immediate priorities with future development? Discover how your brand can achieve maximum potential through the paper on data management by Matt Heffer, VP, Solutions, and Emma Martin, Senior Lead, Advertising Consultancy, at Merkle EMEA.
04 Aug 2020
Coronavirus: Do Consumers Need to be 'Present'?
Consumers are more comfortable than ever making purchases online. The flip side of this coin is that brands now need to engage with them in different and new ways. Read on to find out more about this great opportunity for businesses to refocus and reinvent.
30 Jul 2020
The Impact of Lockdown Trends on Digital Marketing
How did the lockdown impact the way companies perceive digital marketing? Scot Livingstone, Channel Manager at Moment Agency, explores how it took something drastic for many businesses to start thinking seriously about it, and the coronavirus trends that contributed to this revaluation.
30 Jul 2020
Behind the DMA Breakthrough Award
For over 25 years, aspiring creatives have battled to impress some of the biggest names in marketing to win the DMA Breakthrough Award. Read how the 2019 winners broke through, their awards experience, and the opportunities that followed.
30 Jul 2020
DMA Email Council and ISBA: Customer Engagement - Roundtable
How do you gain or maintain relevance with audiences by email in these times of change? In collaboration with the ISBA, the DMA Email Council participated in a roundtable discussion to help the National Trust and Sainsbury’s Bank tackle these challenges.
27 Jul 2020
New Research: Changes for Identity in Marketing and Advertising
New Research from Winterberry Group explores the current state and future outlook for identity in a privacy-first, post-cookie world. Read the press release about the recent paper based on the insights of more than 100 senior industry experts in the U.S. and European identity ecosystem.
24 Jul 2020
Email Deliverability - Is 98.5% Good Enough?
The DMA’s Email Council review if the stats on ‘what good looks like’ for UK senders when it comes to delivery, open and click rates from our Email Benchmarking Report is really good enough.
24 Jul 2020
The Government Door Dropped 30 million Coronavirus Letters to UK Households. Why?
The Door Drop Hub examines the Government’s use of door drops throughout the coronavirus pandemic.