DMA - Data & Marketing Association

Filter By

Show All
X

Connect to

X

Future of Financial Services - The Trends That Will Shape 2021 (and Beyond)

What are the key trends impacting financial services brands in 2021 and beyond? Find out these along with the thoughts of Datorama and Direct Line.
T-cHJldmlldw%3D%3D-future-of-fs-trends-that-will-shape-2021.png

Validity: Why Data Quality Matters

Faced with constant data decay, businesses have no choice but rethink their email marketing strategies. How can you achieve clarity from your data chaos? It all starts with data quality. Tune in to hear expert opinions from RSPB and NSPCC and insights on why a winning strategy starts with...
T-cHJldmlldw%3D%3D-validity---web-image-new2.png

ICO Commissioner Elizabeth Denham's Term Extended

Following a request from the UK Government, Elizabeth Denham has agreed to extend her term as Information Commissioner to 31 October 2021.
T-aG9tZXBhZ2U%3D-b8293d99-3a20-4b19-9ea4-187f9b2326c0.png

Shape the UK's Strategy on Data in International Trade

Do you exchange data with the EU and nations worldwide? Feed into the DMA's response to the UK Parliament's inquiry into international trade.
T-aG9tZXBhZ2U%3D-8184ac85-6c6e-43ac-b105-5474eb6e5a3b.png

BT Sport Campaign from Wunderman Thompson Wins DMA Awards Grand Prix

Wunderman Thompson’s campaign for BT Sport has taken home the Grand Prix at the DMA Awards 2020.
winningwork.gif

DMA Insight: Channel Challenges Between Generations

How do different generations of consumers trust the marketing they receive through different channels? The latest DMA analysis of its customer engagement data reveals the key differences between generational groups. Read on to find out what brands need to know.
T-cc425f464bdef451c7092d0091187e69-customer-engagement-02-311.png

Your Call Is Important to Us: A Podcast Series

The DMA Contact Centre Council have launched their new expert-led podcast series, designed to help improve call centre performances and customer service experiences, with interviews, talks, fads, tales of triumphs and debates and more.
T-cHJldmlldw%3D%3D-dma_contact_center_cpuncil_article-copie.png