16 Jun 2021
Regulation Hub Update - June 2021
DMA Contact Centre Council meet every month to actively seek to identify, reinforce, share, and shape best practice. Find their regulation update here.
16 Jun 2021
Code Worldwide confirmed as sponsors of UK wide Creative Data Academy
DMA Talent's UK wide Academy will run from Wednesday 8 – Friday 10 September, giving 30 aspiring data-driven marketers the opportunity to learn from data and marketing professionals and discover what working in the industry is like.
14 Jun 2021
Call For Member Input: ICO guidance on Anonymisation, pseudonymisation and privacy enhancing technologies guidance
The ICO is calling for views on the first draft chapter of its Anonymisation, pseudonymisation and privacy-enhancing technologies draft guidance.
10 Jun 2021
DMA MD Rachel Aldighieri appointed to Scottish AI Alliance Leadership Circle
The leadership circle will provide input and advice to the Scottish Government on its flagship AI Strategy.
10 Jun 2021
ICO's Fine Against Amex: How It Impacts Email Marketers
In May 2021, the ICO fined American Express for sending “service message” emails that contained marketing. Hear from the DMA Email Council about how marketers can use this ruling to improve their communication campaigns.
10 Jun 2021
Door Drops' Vital Role for Brands
Join The Letterbox Consultancy, Newsquest, RSPCA, Edit, Cook Foods and On Agency to explore how door drops played a key role for businesses during the pandemic and how they will continue to help them thrive in the future.
04 Jun 2021
Brand Perception: The Core Driver of Growth and Profit
As part of DMA North's regional content, guest contributor Rob Gray, Co-Founder and Strategy Partner, Squad, has given his insights on the one thing that drives the effectiveness of all marketing: brand perception.
04 Jun 2021
EU Commission Releases new Standard Contractual Clauses
Standard Contractual Clauses (SCCs) can be used to transfer data between the EU and Third countries.
03 Jun 2021
Is Email Relevance Still Relevant?
Based on the emails your customers open and read, what percentage do you believe to be relevant and/or useful to the recipients?