18 May 2019
Value of Data: Why We're Here
An initiative born in Scotland, the DMA joins forces with partners and advocates as we seek to reshape the understanding of the true worth of information. Craig Paterson of The Data Lab offers this overview of an exciting new project.
18 May 2019
Introduction to Value of Data
An initiative born in Scotland, the DMA joins forces with partners and advocates as we seek to reshape the understanding of the true worth of information. Read on for an insight into the Value of Data project.
18 May 2019
Value of Data: Made to measure
Rob Gray, managing/strategy partner, Squad, on the methods and tactics available to measuring data
18 May 2019
Value of Data: Podcast with Firas Khnaisser
Check out DataIQ's brand new episode to hear Firas Khnaisser, Head of Decisioning at Standard Life, and Chair of DMA Scotland, talk all things concerning the DMA Value of Data campaign
18 May 2019
Creative effectiveness in door drop - examples from 2019
The DMA Door Drop hub delves into Creativity in Print, showcasing some of the best Door Drops to grace our doormats in 2019.
18 May 2019
Value of Data: Shifting values
This whitepaper helps kick-off our new campaign: Value of Data. Authored by University of Edinburgh academics Chris Speed and Ewa Luger, Shifting values represents an engaging introduction to the topic, and provides a navigable roadmap through a challenging ethical and legal landscape.
17 May 2019
Member ContentMarketer Email Tracker 2018
How aware are marketers about the GDPR? And what are they aware of? What are their plans? Understand this, more insight on the place of email in marketing strategy, email testing approaches and best content techniques in email with our 2018 tracker. Produced in partnership with dotmailer.
17 May 2019
Member ContentMarketer Email Tracker 2019
You reap what you sow. Email remains the core of effective multichannel campaigns.
17 May 2019
Member ContentConsumer Email Tracker 2019
How do consumers use their email addresses? What gets their attention and leads them to open an email? What persuades them to give their email address to a brand/shop/site? Discover this and more in our latest consumer email tracker, sponsored by dotdigital.