14 Jan 2022
Data privacy complaints about DMA Members fall in 2021
Data, privacy and quality continue to lead complaints received by the DMC, with the number of complaints about non-DMA Members rising and DMA Members falling year-on-year
13 Jan 2022
Internal Policy Framework for Vulnerable Consumers
A 2017 study by the Financial Conduct Authority (FCA) found that 50% of UK consumers show one or more characteristics of potential vulnerability. Find out how you can protect at-risk individuals alongside the DMA Vulnerable Consumers Working Group.
07 Jan 2022
Lloyd vs Google: A Marketers' Approach
What does the Lloyd v Google case mean for marketers? DMA’s Head of Legal gives a detailed overview of the famous case, in which Google collected data from millions of Apple iPhone users for targeted advertisement without their knowledge or consent.
06 Jan 2022
New UK Information Commissioner's tenure begins - DMA CEO comments
The DMA's CEO has issued comments on what developments our industry hopes to work towards with the new ICO Commissioner.
05 Jan 2022
Email Accessibility Guide
Three million people in the UK are colour blind and can’t see your green button on your grey background. Find out how you can create accessible marketing campaigns with email alongside the DMA Email Council.
01 Jan 2022
Copywriting for Social Media and Blogs Masterclass
Learn to engage your audience with techniques for writing blog posts and social media updates. Discover how to write in a conversational style that engages readers and promotes response. Establish an assured voice that resonates with your audience and your brand.
01 Jan 2022
Copywriting for Web and Email Masterclass
Write copy that attracts, engages and influences readers. Learn how good copywriting can boost results, from better search engine optimisation to improved email response. Gain the confidence you need to apply these best practices in your digital copy.
20 Dec 2021
MPS: What Marketers Say
How many marketers know about mail preferences and the MPS? What’s their day-to-day experience? What are the benefits for their businesses when committing to this service? Read on to find out.
20 Dec 2021
MPS: What Consumers Say
What do consumers know and think about the Mail Preference Services? What’s in it for them? Read on to find out more.