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DMA Inputs to Scotland's Digital Strategy

The updated strategy is seeking to engage with central members of the digital and data community in Scotland.
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GDMA Launches Global Privacy Principles

The principles seek to establish worldwide standards of data protection and pave the way for improved international trade.
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Interview: Andrew Boulton on the Weird, Wonderful World of Copywriting

We interviewed Andrew Boulton, Freelance Copywriter and Senior Lecturer of Copywriting and Creative Advertising, for our Great British Creativity campaign. Read what Andrew has to say about his new book, Copywriting Is, and his experiences and advice on the beautiful, bizarre world of copywriting.
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Democratise Data Manifesto for New Scottish Parliament Term

We asked candidates for the Scottish Parliament elections to take the #DemocratiseDataPledge to support the democratisation of talent and widen access to the data industry.
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Coronavirus: March 2021 - The Impacts on Business

A year on from the first UK-wide lockdown, the eighth phase of the DMA’s ongoing survey into the impact of coronavirus reveals some positivity for businesses looking forward, but that the road to full recovery from the challenges of the last 12 months will take time.
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Making Measurement Meaningful

Many marketers measure what they can, rather than what they should, meaning traditional measurement models lack the subtlety needed in a multichannel world. This whitepaper provides an industry-agreed starting point in the effort to standardise the way marketers measure media effectiveness and...
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Customer Engagement 2020: An Overview

Our annual customer engagement summit gave highlights from our 2020 customer loyalty research report and featured expert insights on how brand loyalty has changed, channel strategies for retention and long-term engagement, key trends, and how to drive the future customer.
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Introducing: DMA Student Membership

The DMA’s new Student Membership is packed with learning, upskilling, and networking opportunities to help young talent break into the industry
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