13 May 2021
DMA Inputs to Scotland's Digital Strategy
The updated strategy is seeking to engage with central members of the digital and data community in Scotland.
12 May 2021
GDMA Launches Global Privacy Principles
The principles seek to establish worldwide standards of data protection and pave the way for improved international trade.
10 May 2021
Interview: Andrew Boulton on the Weird, Wonderful World of Copywriting
We interviewed Andrew Boulton, Freelance Copywriter and Senior Lecturer of Copywriting and Creative Advertising, for our Great British Creativity campaign. Read what Andrew has to say about his new book, Copywriting Is, and his experiences and advice on the beautiful, bizarre world of copywriting.
28 Apr 2021
Democratise Data Manifesto for New Scottish Parliament Term
We asked candidates for the Scottish Parliament elections to take the #DemocratiseDataPledge to support the democratisation of talent and widen access to the data industry.
31 Mar 2021
Coronavirus: March 2021 - The Impacts on Business
A year on from the first UK-wide lockdown, the eighth phase of the DMA’s ongoing survey into the impact of coronavirus reveals some positivity for businesses looking forward, but that the road to full recovery from the challenges of the last 12 months will take time.
18 Mar 2021
Making Measurement Meaningful
Many marketers measure what they can, rather than what they should, meaning traditional measurement models lack the subtlety needed in a multichannel world. This whitepaper provides an industry-agreed starting point in the effort to standardise the way marketers measure media effectiveness and...
05 Mar 2021
Customer Engagement 2020: An Overview
Our annual customer engagement summit gave highlights from our 2020 customer loyalty research report and featured expert insights on how brand loyalty has changed, channel strategies for retention and long-term engagement, key trends, and how to drive the future customer.
17 Feb 2021
Introducing: DMA Student Membership
The DMA’s new Student Membership is packed with learning, upskilling, and networking opportunities to help young talent break into the industry![T-cHJldmlldw%3D%3D-dma_student_membership-hero[1].png](/uploads/articles/T-cHJldmlldw%3D%3D-dma_student_membership-hero[1].png)