04 Dec 2019
DMA Awards 2019: ELVIS wins the Grand Prix
ELVIS for Mondelez has won the DMA Awards 2019 Grand Prix, with standout performances from Proximity London, Ogilvy, Merkle, MRM // McCann and MullenLowe Open. Read up on a full winners' breakdown from a brilliant night under the stars at Old Billingsgate.
03 Dec 2019
ePrivacy: Commission pulls legislation
In a major success for the DMA and others lobbying the EU Commission and Council, the ePrivacy text in its current form has been pulled from the EU’s legislative agenda
29 Nov 2019
Data Best Practice: The Power of the Privacy Notice
From the DMA’s Customer Data Council, the first in a series of articles looking at key facets of good data practice in marketing. In this opener we take a look at the power of the privacy notice, and how a well-written, well-crafted notice can boost your brand in the eyes of your consumer.
29 Nov 2019
UK Elections - Never Mind the Ballot Box, Who's Winning in the Inbox?
Find out what the political parties are doing in email for the upcoming election!
29 Nov 2019
Black Friday: The Dopamine Impulse
The Friday all retailers fear and (most) customers love is here. But why do crowds get so electrified? Neuroscience has the answer. Read on and find out why and how this neurochemical plays a key role today.
28 Nov 2019
DMA Insight: GDPR Calls for Training
Knowledge is power. Making sure every employee feels confident enough is a shared responsibility between the individual and business. Read on and discover what marketers disclosed about their level of training on data protection laws, and where future opportunities may lie.
27 Nov 2019
General Election 2019: The Manifestos
All major parties have released their manifestos for the General Election on 12 December. So what's in them for the data and marketing industry?
27 Nov 2019
The Spirit of the Christmas Ad
A round-up of the latest festive ads..png)
25 Nov 2019
ePrivacy: has the legislation been dealt a fatal blow?
The Finish presidency had pushed for the legislation to go to the next stage of approval on Friday