25 Feb 2021
DMA Email Council Presents at Inbox Expo 2021
Komal Helyer, Chair Email Council & Guy Hanson, Vice Chair Email Council, will join other email council members to speak at one of the world’s largest virtual email marketing events - Inbox Expo 21. And excitedly, DMA Members are offered a free ticket to access the event and talks!![T-070213a01a09e80860c28a0fa86701d1-2021-inboxexpo-logo-final.png](/uploads/articles/T-070213a01a09e80860c28a0fa86701d1-2021-inboxexpo-logo-final.png)
24 Feb 2021
Regulation Hub Update - February 2021
DMA Contact Centre Council meet every month to actively seek to identify, reinforce, share, and shape best practice. Find their regulation update here.![T-cHJldmlldw%3D%3D-contact-centre-council2_research-articles20.png](/uploads/articles/T-cHJldmlldw%3D%3D-contact-centre-council2_research-articles20.png)
24 Feb 2021
Apprenticeships - 13 Things You Should Know
A bitesize guide of 13 key points for all those who want to implement an apprenticeship programme or simply learn more about this recruitment strategy.![T-cHJldmlldw%3D%3D-apprenticeship13_dma-talent-copie-2.png](/uploads/articles/T-cHJldmlldw%3D%3D-apprenticeship13_dma-talent-copie-2.png)
19 Feb 2021
Data Adequacy Gets Green Light From EU Commission
The Commission has published its draft decision approving data adequacy with the UK. The publication of the draft decisions is the beginning of a process towards their adoption.![T-cHJldmlldw%3D%3D-eu-digital1.jpg](/uploads/articles/T-cHJldmlldw%3D%3D-eu-digital1.jpg)
18 Feb 2021
Marketing Automation in Print: AutoPoint Case Study
The newly formed Marketing Automation Hub, take a deep dive into the challenges, opportunities and success stories brought about by marketing automation.![T-9e2cd1352ef6c4c76e19f7464f3d33e4-customer-engagement_research-articles-copy-5-.png](/uploads/articles/T-9e2cd1352ef6c4c76e19f7464f3d33e4-customer-engagement_research-articles-copy-5-.png)
18 Feb 2021
Marketing Automation in Print: Asurion Case Study
The newly formed Marketing Automation Hub, take a deep dive into the challenges, opportunities and success stories brought about by marketing automation.![T-cHJldmlldw%3D%3D-customer-engagement_research-articles-copy-5-copie.png](/uploads/articles/T-cHJldmlldw%3D%3D-customer-engagement_research-articles-copy-5-copie.png)
18 Feb 2021
Tackling Fake Traffic from Artificial Engagement
The increase in technology has empowered marketers to perform much more targeted activity and in-depth analysis than ever before. However, artificial engagement is increasingly becoming the elephant in the room when planning digital media spend and reporting on its impact. The DMA's North...![T-cHJldmlldw%3D%3D-tacklingfaketrafficfromartificalengagement_customer-data-council-copie-2.png](/uploads/articles/T-cHJldmlldw%3D%3D-tacklingfaketrafficfromartificalengagement_customer-data-council-copie-2.png)
17 Feb 2021
Introducing: DMA Student Membership
The DMA’s new Student Membership is packed with learning, upskilling, and networking opportunities to help young talent break into the industry![T-cHJldmlldw%3D%3D-dma_student_membership-hero[1].png](/uploads/articles/T-cHJldmlldw%3D%3D-dma_student_membership-hero[1].png)
16 Feb 2021
Scotsman Data Capital Podcast: Enough About Data - Let's Talk About People
The Scotsman's 'Doing Data Together' Conference finale consisted of a series of Data Capital podcasts. In the final podcast of the series, The Scotsman's David Lee talks to Standard Life Aberdeen's Head of Decisioning and DMA Scotland Chair, Firas Khnaisser and Ethical Intelligence's Olivia...![T-cHJldmlldw%3D%3D-scotsman-data-capital-podcast.png](/uploads/articles/T-cHJldmlldw%3D%3D-scotsman-data-capital-podcast.png)