12 Nov 2017
A data audit - the first step in GDPR compliance
One of the first steps to get your organisation ready for GDPR compliance should be to conduct a data audit. Here the DMA’s Email Council takes a look at the key issues.
10 Nov 2017
DMA insight: GDPR - an opportunity for change
With only months to go until the deadline for compliance with the GDPR, we asked marketers for their thoughts on the legislation – how is the industry evolving? From awareness, to preparedness, to opinions of the impact of the GDPR, read below to find out about the challenges and opportunities...
09 Nov 2017
Strike a pose
How Vogue’s new editor is making political statements, an epic voyage through the streets of India, a bloke flying about on a lake in Reading and scientific proof that there was definitely room for Jack on that door. Rounding up this week's bits and bobs, DMA Writing Manager, Rosanne...
06 Nov 2017
pure360: Recover, re-engage, recommend - Three eCommerce strategies to increase customer lifetime value
You can easily re-coup lost customer spending – you just need to learn the strategies essential to increased lifetime customer value. Discover how to recover sleeping subscribers (and their abandoned shopping baskets), with help from Pure 360 and Let’sTalk Strategy.
03 Nov 2017
Creative Data Academy Applications are open!
The gifts just keep on coming here at DMA Talent and it’s still over a month till Christmas! Applications to the new Creative Data Academy are now open.
02 Nov 2017
Try new things
A good week for Mary Berry, walking with a Channel 4 giant, 2017’s word of the year and a bird-eating fish. That was the week, and this is the round-up - with DMA Writing Manager, Rosanne Stewart.
01 Nov 2017
Talent trends in the creative industries
This year the DMA Awards partners with Gemini People to bring talent in our thriving industry into focus. Dig in to this report, produced by Gemini and the Guidant Group, and featuring comment from DMA Talent MD Kate Burnett, for a comprehensive look at talent trends in 2017 and beyond.
31 Oct 2017
Groupthink - a theory on how the hell those off-colour ads still make it across the line
An explanation for how adverts that seem so obviously offensive make it to print, and how to avoid them.
31 Oct 2017
The Great Debate
The Palace of Westminster. The Mother of Parliaments. The great data debate – is protecting customers' data a core aspect of what makes a business successful.