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Rocket Man

A homemade rocket to prove us all wrong, championing female talent in the industry, tackling London's knife crime and one highly inconsiderate bus. Just your average week, and just your average round-up with DMA Writing Manager, Rosanne Stewart.
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Member Content

Consumer email tracker 2017

New research shows over 80% of consumers are in a serious, long-term relationship with their original inbox. Learn how consumers interact the channel and your brand in the DMA’s latest deep dive into email marketing.
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Member Content

The DMA Annual Review and Financial Statements

In advance of the AGM being held on 23 November, members can access a copy of the annual review and financial statements for the year ended 31 March 2017
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And then there were three...

2017 DMA Breakthrough Award finalist teams announced.
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The fourth round of the Big Book Crit has come to an end and it's been the best yet!

The fourth round of the Big Book Crit has unfortunately come to an end with over 100 aspiring creatives having had their portfolios critiqued by some of the very best Creative Directors in the trade.
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Online Influencers â worth investing in or passed their sell by date?

#Blog 1  The Social Media Council investigate and delve deeper into how brands can make the most of online advocacy and how it doesn’t necessarily have to be mainstream influencers who can add value to your brand.
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Generation sandwich

How you rebrand a whole country, the first hijab wearing Barbie, the perils of a good sandwich, and Pat Butcher with a bunch of nuns. Rounding up this week's trials and tribulations with DMA Writing Manager, Rosanne Stewart. 
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Awards judges say GDPR is a unique creative opportunity for marketers

Latest research from the DMA Awards Judges reveals that 71% senior marketers agree that the new data laws will mean more creative campaigns to acquire customers, along with a host of other industry insights
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Writing a privacy notice â a key part of GDPR compliance

One of the key aspects of the GDPR will be the privacy notice. Here the DMA’s Email Council takes a look at how to write one that works – and helps bolster your brand as well. 
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