09 Aug 2023
Can I Edit Misspelled Email Addresses in B2B Lists?
This is the third in a series of articles by the DMA Email Council answering questions about B2B email marketing. This article explores how you can edit misspelled email addresses responsibly.1.png)
02 Aug 2023
Virtual: Fundraising Forum - A Marketer's Guide to Smokescreen Testing
How can you drive meaningful change to your charity's marketing and fundraising approaches? Find out alongside the DMA, Macmillan Cancer Support and Worldwide Cancer Research at the Fundraising Working Forum.
28 Jul 2023
How can I Maintain a Healthy B2B List?
This is the second in a series of articles by the DMA Email Council answering questions about B2B email marketing. This article explains how you can maintain a healthy B2B contact list for effective email marketing..png)
20 Jul 2023
LinkedIn Live: DMA Awards 2023 - What does it take to be an Email Winner?
Are you thinking about entering the DMA Awards email category this year? If so, listen to our LinkedIn Live with the DMA Email Council for tips on how to craft your entry and Go Further.
20 Jul 2023
Relevance of the Email Open Rate Metric after Apple MPP
How relevant is the open rate metric after the implementation of Apple’s MPP in late 2021? The Email Benchmarking Report 2023 shows the true impact of Apple MPP on open rates. This article explores different engagement metrics to consider..png)
19 Jul 2023
Email Benchmarking Report 2023
How has email marketing performed over the last 12 months? Find out in the latest Email Benchmarking Report covering deliverability, open rates, and click-through rates.
13 Jul 2023
Marketreach: Discover the Latest Media Attention Metrics for Mail
Human exposure to advertising can no longer be assumed. And with mass-fragmentation of consumer attention across multiple devices, getting people's attention has never been more challenging. Join JICMAIL, MBAstack, Interactive Investor, Marketreach and the7stars to discover why attention metrics...
04 Jul 2023
Can I use Third Party Mailing Lists for B2B Marketing?
This article is written to bring an email deliverability perspective to the topic of third-party data in B2B email marketing, in an attempt to clarify some areas of ambiguity and give practical ideas for those considering a third-party B2B email marketing programme.2.png)
28 Jun 2023
Virtual: Legal Update - DPDI Bill
On behalf of our members, the DMA has advised the government throughout the development of the DPDI Bill, chairing the DPDI Business Advisory Group for the Secretary of State.