22 Jun 2023
Consumer Email Tracker Series: The Omnichannel Communication Race
Following the release of the 2023 Consumer Email Tracker Report the DMA Email Council's Research Hub has prepared a series of articles that dig into some of the unexpected learnings from email subscribers and the drivers behind them. This article is the forth in a series of four.
20 Jun 2023
Creative Effectiveness in Door Drops: June 2023
The DMA Door Drop hub delves into Creativity in Print, showcasing some of the best Door Drops to grace our doormats. In this month’s edition, Mark Graham, Managing Director at Smart Distribution Solutions, deep dives into a recent Door Drop from a local takeaway advertising a Father's Day deal.
16 Jun 2023
The long-awaited extension of soft opt in to Not-For-Profits
The current draft of the DPDI Bill proposes to extend the soft opt in exemption for not-for-profits. In this article, we explore what it means for charities, why it’s a good thing, and how to introduce the soft opt in extension in a responsible and respectful way..png)
16 Jun 2023
Doing Due Diligence on Third Party Data - Our Top Tips
How much due diligence does your business need to take when you accept personal data from third parties, such as list brokers for direct marketing purposes? We’ve pulled together six top tips to help you navigate what can sometimes be a tricky area from a data protection point of view..png)
15 Jun 2023
Consumer Email Tracker Series: The Relevance of Email Marketing
Following the release of the 2023 Consumer Email Tracker Report the DMA Email Council's Research Hub has prepared a series of articles that dig into some of the unexpected learnings from email subscribers and the drivers behind them. This article is the third in a series of four.
13 Jun 2023
Door Drop Report 2023
How have door drops fared in a volatile market? Figures from the DMA’s annual report show the continued confidence that advertisers place in the channel.
08 Jun 2023
Consumer Email Tracker Series: The Importance of Email Preferences
Following the release of the 2023 Consumer Email Tracker Report the DMA Email Council's Research Hub has prepared a series of articles that dig into some of the unexpected learnings from email subscribers and the drivers behind them. This article is the second in a series of four.
08 Jun 2023
Royal Mail Marketreach unveils study discovering the 'Circular Advantage Of Mail'
We know mail is effective at driving a 95% engagement rate, but how does it measure up environmentally? New research commissioned by Marketreach has produced a full carbon Life Cycle Assessment (LCA) of Mail..png)
01 Jun 2023
Consumer Email Tracker Series: What's In Your Junk Folder?
Following the release of the 2023 Consumer Email Tracker Report the DMA Email Council's Research Hub has prepared a series of articles that dig into some of the unexpected learnings from email subscribers and the drivers behind them. This article is the first in a series of four.