13 Feb 2025
Data (Use and Access) Bill Second Reading highlights
Secretary of State Peter Kyle MP led the debate in the House of Commons following the Bill's passage through the Lords.
12 Feb 2025
DMA's Guide to Best Practice Measurement
More sophisticated measurement = stronger campaign effectiveness. Defend, optimise, and grow your budget with our Guide to Best Practice Measurement.
04 Feb 2025
Win for publishers as ICO Confirm Consent or Pay models are legal
The guidance gives publishers much-needed clarity on subscription models, which have been an historic and integral part of the industry's offering.
21 Jan 2025
Government unveils AI chatbot and digital government app
The government is talking the talk on AI adoption, including the introduction of 'Humphry,' the Yes Minister-inspired digital governance tools.
15 Jan 2025
Big win for charities as government accepts DMA-led opt-in amendment
The DMA and member Wood for Trees provided evidence to the government that the amendment to the Data (Use and Access) Bill could add £290 million to charity fundraising.
18 Dec 2024
Data (Use and Access) Bill pre-Christmas update
The House of Lords rises for the Christmas recess following further scrutiny of the Data (Use and Access) Bill and DMA-led amendments.
12 Dec 2024
Unlocking Engagement: Email strategies for charities
Crowded inboxes present a challenge, but they also hold untapped potential for charities to foster meaningful connections. At the launch of the DMA's Email Benchmarking Report 2024 we were asked, "What advice would the panel give to charities looking to retain audience engagement and encourage...
10 Dec 2024
Virtual: Fundraising Forum - How Emotion Drives Donor Longevity
The Fundraising Forum provides a confidential space for charities to collaborate, share insights, and hear from industry experts.
02 Dec 2024
Announcing the DMA's new CEO
DMA's new CEO Rachel Aldighieri reaffirms commitment to "championing growth, effectiveness and trust in marketing" as she sets out her vision for a more ethical, diverse and creative industry.