DMA - Data & Marketing Association

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Marketreach: Mail's Unmatched Role in Driving Consumer Decisions

What do choosing your local MP and planning your next holiday have in common? Both rely on trusted information—something mail excels at delivering.
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Customer Engagement Future Trends Report 2025

How aligned is your customer engagement strategy to what truly matters to customers?
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ICO consultation storage and access guidance: call for input to DMA response

The ICO has updated what was previously known as the ‘detailed cookies guidance' to draft updated guidance on storage and access technologies.
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OFCOM USO Consultation: call for input to DMA response

The DMA will be submitting a response to the new proposal for Royal Mail delivery changes, and more.
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Data (Use and Access) Bill Second Reading highlights

Secretary of State Peter Kyle MP led the debate in the House of Commons following the Bill's passage through the Lords.
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DMA's Guide to Best Practice Measurement

More sophisticated measurement = stronger campaign effectiveness. Defend, optimise, and grow your budget with our Guide to Best Practice Measurement.
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Win for publishers as ICO Confirm Consent or Pay models are legal

The guidance gives publishers much-needed clarity on subscription models, which have been an historic and integral part of the industry's offering.
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Government unveils AI chatbot and digital government app

The government is talking the talk on AI adoption, including the introduction of 'Humphry,' the Yes Minister-inspired digital governance tools.
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Big win for charities as government accepts DMA-led opt-in amendment

The DMA and member Wood for Trees provided evidence to the government that the amendment to the Data (Use and Access) Bill could add £290 million to charity fundraising.
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