FAQs: Social media data
14 Jun 2012
Social media is essentially Word of Mouth on steroids. It is, fundamentally, an online, two-way conversation between two entities, either two people, a person and a company or even (by the strictest definition) two companies.
Online social media has allowed anyone to contribute to conversations with family, friends or strangers without the boundaries of cost, geography or social stigma and the result has been an explosion in online social interaction.
- Over 95 million Tweets on Twitter alone are generated per day
- More than 24 hours of video are uploaded to Youtube every minute
- The average Facebook user generates over 90 pieces of content per month
Social Media will generate 1.8 zettabytes of information in 2011. That is 1,840,000,000,000 GB of data, which could be stored on 57.5 billion 32GB ipads.
This guide, produced by the DMA Data Council, answers the following questions:
- How does social media generate data?
- What are the sources of social media data?
- What are the key types of social media data?
- How is the sheer volume of social media data managed?
- How can social media data be collected?
- How can social media data be used to deliver value?
- How can social media data be used in conjunction with conventional CRM data to deliver value?
- How much does it cost to begin to use social media data?
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