21 May 2012
Infographic - Consumers' perspective on social media marketing via mobile
DMA's Mobile Marketing Council conducted an online survey using TolunaQuick to understand consumers' attitudes towards brand interaction on social media websites via their mobile. The results of the survey are presented in this infographic.
17 May 2012
Member ContentNational client email report 2012
Executive summary • The strategic value of email marketing increased in 2011, with over 90% of respondents rating it as strategically important or very important to their business. • Email marketing accounted for 10% or less of the marketing budget in almost half of businesses...
09 May 2012
Member ContentHow much response goes online?
Executive summary Online response is increasing Online response range: 20-83% “Personal” sectors are higher (as previous) Retail still had 20% online – and new customers! Other factors affect % response online
09 May 2012
Focus on eye tracking
Eye tracking shows door drop marketers exactly how people look at a piece of advertising and how slight modifications to the creative can increase its effectiveness. By following a reader’s eye movements, eye tracking reveals the way a door drop grabs our immediate attention, bringing marketers...04 May 2012
How to target an FMCG, retail and charity door drop
Intelligent targeting is at the heart of a successful door drop campaign, delivering an impressive ROI for clients from this low-cost medium. Here, I outline the main door drop targeting tools available as well as the different strategies FMCG, retail and charity sectors use in their campaigns.
26 Apr 2012
How to guide: Mobile and cookies legislation
From 26th May 2011 additional measures generally referred to as ‘cookies regulations’ came into force as part of an update of the Privacy and Electronic Communications (EC Directive) Regulations 2003 (PECR). Recognising implementation issues, the ICO has set a deadline of May 2012 before they...
24 Apr 2012
Campaigns we like: The Innocent Group
Who said newsletters are boring? Innocent certainly doesn’t believe this and doesn’t deliver boring emails – in fact they’re one of my favourite emails I receive.
24 Apr 2012
How to truly integrate social media and email
Integrating your email and social marketing used to be simple. It just meant adding “share to social” or “Share with Your Network” (SWYN) buttons to your emails. These days nearly everyone does this – Chad White, research director at Responsys showed that 88% of US retailers now use...
20 Apr 2012
Real-time monitoring legislation under fire
Government plans to introduce real-time monitoring of communications data, including emails, telephone calls and social media have come under fire from business and data privacy campaigners. Communications monitoring is nothing new. Intelligence officers already have the power to access to...