04 Oct 2013
YouTube and Google+ integration could help brands fight social media abuse
Recently eModeration was invited to an exclusive panel held by YouTube to hear the latest improvements on its user comments, unveiled on 24 September (We hear you: Better Commenting on YouTube) on 24 September 2013. YouTube appears to have listened to public and industry pressure taking action...
03 Oct 2013
Placing the customer at the centre of your social strategy
In 2009 a video for a song called United Breaks Guitars posted on Youtube by a Canadian musician resulted in wiping out 10% of United Airlines’ stock market value, equivalent to roughly $180m. Dave Carroll wrote the song after his $3,500 guitar was damaged in transit when he flew with the...
03 Oct 2013
Member ContentSocial media and farming case studies
The DMA Social Media Council interviewed professionals from the farming industry to find out how social media has helped them do better business by connecting with consumers and each other.
02 Oct 2013
Mobile marketing insight at Apps World
Mastering the mobile marketing maze is somewhat of a minefield. A market that was worth only $139 billion last year is set to almost quadruple to $400 billion in the next five years, according to the Mobile Marketing Association. That means not only increased opportunity as marketing strategies...01 Oct 2013
Festival of Marketing will celebrate change in the industry
This October will see the return of the Festival of Marketing. In five inter-connected events, we’ll be outlining our view of the state of marketing, and the challenges every marketer should focus on. And don’t worry, there’ll be comedy and music, parties and fringe events as well, as such...
27 Sep 2013
The next generation of TV apps will put brands in the picture
If you’ve got a tablet or smartphone the chances are you’ve downloaded the various live streaming and VoD apps to get your TV fix on the go. More sophisticated apps will even let you get involved with your favourite show, like this year’s X Factor app where you get the chance to be the fifth...27 Sep 2013
Content marketingâs underrated rocket fuel
When you launch a content campaign, you probably send an email to promote it to your database at some point. You might think that this email will only drive traffic from your current database, however my experience has taught me that by making email the first channel you launch on and with a...
26 Sep 2013
Consumer rights shake-up begins
Draft legislation announced by Consumer Minister Jo Swinson will give consumers more rights to seek redress for misleading or aggressive practices and provide them with better cancellation rights in contracts. The Government has issued two consultations that will complete the reform of consumer...26 Sep 2013