26 Sep 2013
Direct marketing requires specific consent says new ICO guidance
Businesses need to gain clear and specific consent from individuals to send direct marketing via email, SMS and automated recorded messages according to new guidelines from the Information Commissioner's Office (ICO). The new guidelines clarify the ICO’s view of the dos and don'ts for direct...
24 Sep 2013
Client pitches: three tips
Hello, it’s me again; back to share my latest installment on the ‘view from within’ on pitching. It feels like this is my annual gig – if anyone reading this article had the pleasurable/painful (delete as appropriate) experience of reading my article last year you may remember I had quite a few...
19 Sep 2013
Made for TV: how direct has found a new audience
When was the last time you focused solely on watching TV? If you own a tablet or smartphone, then you’ll know TV viewing has transformed from a passive pastime to a dynamic, interactive activity. But how is this trend manifesting itself among consumers in the UK?19 Sep 2013
Moving customer engagement beyond the social silo
There are a lot of marketing eyeballs on social at the moment, with “social war rooms” staffed up at a rapid rate to help enable the business to protect its brand. Soon after a negative comment is detected, many businesses now have the power to pounce and manually inject themselves into these...16 Sep 2013
Door drop industry celebrates its best with Arthur Thompson Memorial Award
Earlier this month the door drop industry’s highest accolade, the Arthur Thomson Memorial Trophy, was presented to Chris Roxburgh, the former MD of LinkDirect Ltd and long-time serving member of the DMA Door Drop Council and its MLA working party in recognition of his contribution to the door...13 Sep 2013
Want to learn about direct marketing via TV? Watch Made in Chelsea
Don’t laugh, but I was watching Made in Chelsea the other day. I know, I know, it’s abnormal behaviour for a 36-year old man. But I was doing so for ‘research’ purposes after we interviewed Channel 4’s Jonathan Lewis, their head of digital and innovation partnerships. Jonathan was talking about...06 Sep 2013
What do the new Facebook Promotions Guidelines mean for brands?
Facebook has announced a major shift in the way competitions and promotions can be administered by Page owners. For many years now it was against the Facebook Promotions Guidelines to run competitions using any of a Page’s native features. This meant that brands were unable to incentivise people...30 Aug 2013
BMW, British Airways and Grokker: which offers the best brand experience?
In June, members of the DMA’s Brand Activation Council paid a visit to a Taste of London – the capital’s biggest annual festival of food – to find what kind of experience some of the world’s biggest brands offer to consumers. Here’s part 2 of their report…
29 Aug 2013