23 Jan 2014
SEO is dead, long live SEO
Search engine optimisation (SEO) is changing. The days of ‘gaming’ the Google algorithms are coming to an end as Google is doing more and more to protect the quality and integrity of its search results in order to maintain market share. What does this mean for marketers?
17 Jan 2014
Why brands need to get their customer service and marketing right
A recent mishap over an online order got me thinking about how easy it is for brands to make or break their reputation when dealing with this sort of thing and why creating a great customer experience at all touch points and at every point in the customer journey is crucial.
16 Jan 2014
Make 2014 the year of the customer
UK plc looks like it’s finally on the up as business leaders begin planning for the next 12 months. I for one am feeling optimistic about what the year ahead has in store for our industry and believe that the strategic marketing priority of 2014 should centre round the customer experience. Why?...
14 Jan 2014
Secret to marketing success in visual social media
Videos are shared 12 times more than links and text posts combined; photos are liked two times more than text updates. And according to a piece of research by ROI Research 44% of people are more likely to engage with brands when they post pictures online.10 Jan 2014
My potentially foolhardy prediction for 2014
Every year, we’re bombarded with blog posts by people who seem all too eager to make public predictions of what’s going to happen in the year to come, in a world that’s moving at a thousand miles per hour and innovating as it goes.
09 Jan 2014
FAQs: Real-time analytics
Every minute of every day, 100,000 tweets are sent and two million searches made on Google. Furthermore, this data is being generated constantly through a range of internet-enabled devices. The modern consumer is always connected, be it through a laptop, tablet or smartphone so...
09 Jan 2014
Achieve actionable social engagement without the creepy factor
Fortunately, most companies have come to realise that traditional marketing approaches will only get them so far in the world of today’s perpetually connected consumer. Over the last decade, consumers have been pushed to a breaking point. They’re tired and understandably so after years of being...09 Jan 2014
FAQs: Big data
There is no single definition of what big data is although useful offerings centre around the concepts of the four Vs: Volume (large and growing volumes of existing and new data sources) Velocity (the pace of change and generation of these data sets) Veracity (a true source of data...
07 Jan 2014