FAQs: Real-time analytics | DMA

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FAQs: Real-time analytics


Every minute of every day, 100,000 tweets are sent and two million searches made on Google.

Furthermore, this data is being generated constantly through a range of internet-enabled devices. The modern consumer is always connected, be it through a laptop, tablet or smartphone so today’s businesses have to be always available.

An even better strategy for a marketer is to be always relevant too. This requires the ability to respond to the real-time data triggers whether they come from inside the organisation or through external customer channels.

In order to be agile and responsive to external events, marketers need real-time information in a format that is possible to interpret into action.

This paper examines how real-time analytics is defined, their purpose, and finally the challenges in implementing them in practice.


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