FAQs: Real-time analytics

09 Jan 2014

Every minute of every day, 100,000 tweets are sent and two million searches made on Google.

Furthermore, this data is being generated constantly through a range of internet-enabled devices. The modern consumer is always connected, be it through a laptop, tablet or smartphone so today’s businesses have to be always available.

An even better strategy for a marketer is to be always relevant too. This requires the ability to respond to the real-time data triggers whether they come from inside the organisation or through external customer channels.

In order to be agile and responsive to external events, marketers need real-time information in a format that is possible to interpret into action.

This paper examines how real-time analytics is defined, their purpose, and finally the challenges in implementing them in practice.

real-time_analytics_faqs.pdf

Georgina Lippa

Data & Marketing Associations
Project Manager, Media Channels

Subscribe for industry news, insight and analysis

Hear more from the DMA

Please login to comment.

Comments

How to use the checkout experience to build loyalty and reduce abandoned baskets

As abandoned baskets reach the highest levels in a decade, how can you make sure your customers successfully checkout?

Nailing Black Friday Personalisation: Innovative Campaign Strategies

As Black Friday approaches, marketers face pressure to captivate customers. The '23 season showed how brands use real-time data, AI, and dynamic content to tailor their messaging and boost engagement. Learn from them to shape your strategy.

Telemarketing - obsolete tactic or powerful strategic tool?

Telemarketing continues to hold a significant place in the marketing strategies of many businesses, despite a relentless wave of digital transformation. Contrary to common misconceptions, telemarketing is not an obsolete tactic.

What's your cost-of-living crisis exit strategy?

Economic pressures have plagued households for several years, with brands facing the challenge of engaging consumers who are more budget-conscious than ever before. As a result, brand loyalty has sharply declined, with 61% of consumers being less likely to stick with brands in 2023 compared to 41% in 2022.

Cost of Living Exit Strategy Report 20244

Filter By

Connect to

Are you looking for a...

Choose a business type

Choose a business type

Choose a business type

and/or enter a company name, postcode or keyword

FAQs: Real-time analytics

Comments

Related Articles

How to use the checkout experience to build loyalty and reduce abandoned baskets

As abandoned baskets reach the highest levels in a decade, how can you make sure your customers successfully checkout?

Nailing Black Friday Personalisation: Innovative Campaign Strategies

Telemarketing - obsolete tactic or powerful strategic tool?

What's your cost-of-living crisis exit strategy?