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20 Mar 2014
ICO and UK mobile operators unite to fight spam text
Spam texts from rogue companies continue to annoy and distress millions of people so the news today that the major UK mobile operators are working with the Information Commissioner’s Office (ICO) to share real-time information about spam attacks is good news for consumers and all responsible...
18 Mar 2014
Who owns your content online?
MySpace got into hot water last year for deleting years of users’ blog posts before its re-launch. There was uproar from users, and in response MySpace created an export tool to allow them to download their old posts from the site. Were users right to get upset? Did MySpace have to hand over...
12 Mar 2014
Member ContentSmall FS firms can do social: an interview with Jacksons Wealth Management
While financial services brands shouldn’t enter social media communications lightly, enter they must. More of us are conducting at least some of our financial affairs on the go through mobile banking and home budgeting apps while half of us who use Facebook access the site from our mobiles....
12 Mar 2014
Member ContentFS brands can do social media: an interview with RSA Insurance Group
Social media offers brands the chance to connect with customers and prospects on a personal level, build strong relationships through genuine one-to-one communication. So why have financial services (FS) brands been so slow to join the party? FS brands face unique challenges when using social...
10 Mar 2014
Marketers beware of public flogging for data misuse
“Don’t piss off your customers or else all your complex explanations will go out the window,” the deputy Information Commissioner David Smith warned the UK marketing industry at the DMA’s annual data conference on Friday 7 March (Data protection 2014). Forget the fines from the regulators for...07 Mar 2014
EU data reforms will help us be better marketers
You might as well be talking to a goldfish… these are challenging times for marketers. The average attention span of consumers is eight seconds and they’re pickier than ever about who and what they want to give their attention (and data) to. Add to that the draft Data Protection Regulation,...
06 Mar 2014
3 innovative B2B direct mail campaigns that marketers can learn from
The old days of simple messages in an envelope are long gone – to stand out from the direct mail crowd, you need to get creative. Grabbing a prospect’s attention as soon as your missive lands on their desk is the hook that every campaign needs, no matter how good your direct marketing data...
05 Mar 2014
Member ContentThe Marketing Mix 2013
This research is the first step in an amazing project because it contains all of these three elements: • the competence of hundreds of marketers who responded to the survey, giving us precious information on how they work, allowing us to create an inspiring tool • the passion of the people who...27 Feb 2014