01 Aug 2014
12 big data myths
Big data has quickly established itself as key to enabling the next great leaps in marketing evolution. Whether it’s predicting new trends or understanding patterns of consumers’ purchasing habits, for marketers, big data promises a new era of perfectly targeted messaging for the modern,...
01 Aug 2014
Recycle your database to boost your marketing campaign success
Recycling and repurposing content is a cost-effective approach that sees marketers fully exploiting their initial content spend. But can the same principle be applied to your database? DMA guest blogger Julie Knight, Marketing Director, Marketscan explores ways to maximise your customer database...
01 Aug 2014
Cabinet Reshuffle: Ed Vaizey's promotion is good news for data-driven business
Ed Vaizey has been promoted in the latest cabinet reshuffle. He is now Minister of State at the Department for Culture Media and Sport (DCMS) and the Department for Business Innovation and Skills (BIS) with responsibility for digital industries.His experience working with the DMA and the wider...
01 Aug 2014
ICO calls on businesses to get their digital house in order
“Commercial players need to win the trust of suspicious and canny consumers who are fed up with being taken for fools by big brands and big businesses with their often opaque and tricky privacy statements,” said the Information Commissioner, Christopher Graham. Speaking on Tuesday 15 July at...
01 Aug 2014
FEDMA elects DMA executive director Chris Combemale to its board
The DMA’s executive director, Chris Combemale has been elected to the FEDMA board. His election comes at a critically important time as the EU moves towards new regulation on data protection and is a natural progression building upon his work with FEDMA over the past two years and his...
01 Aug 2014
Why legitimate marketers cannot afford further delays in the Government's nuisance calls consultation
With consumer complaints about nuisance calls and spam texts on the rise, the DMA has warned the Department for Culture, Media and Sport (DCMS) against delaying its consultation on the issue until after the summer recess. The consultation seeks to make it easier to fine rogue firms that break...
30 Jul 2014
Emarsys: From marketing to a personalised customer experience
This webinar will look at why it’s essential for businesses to look at customer service and customer experience to deliver marketing ROI, by Alex Timlin, director of international sales and client solutions at Emarsys.30 Jul 2014
Annual Reports
You can find out about all our activities in the last financial year from our annual report and financial statements. As well as a breakdown of our income and spend for the year, they include a report from our chair and executive director, all our councils and the DMA regions.24 Jul 2014